Jan 6, 2015
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Swarovski puts its first wearables on display

Jan 6, 2015

Crystal accessories brand Swarovski has teamed up with Misfit for its first step into the world of wearable technology. 

Unlike the sportier styles currently on the market, Swarovski has taken a typically sparkling approach with the new Swarovski Shine collection. 

Swarovski Shine activity tracking crystal pendant | Photo: Swarovski

It's all built around an Activity Tracking Crystal created with Misfit which counts steps, tracks sleep, measures calories burned and distance covered, and syncs via a Swarovski smartphone app.  

The tracking crystal (sold for $149) fits into a series of nine different accessories, from bracelets to watchbands and pendants, with the different prices starting at $69 for a crystal wrap bracelet, and going up to $249 for the crystal as well as the pendant and sportband.

"We were able to bring our strong jewelry styling point of view, developing versatile pieces which can work with this very practical device to really address modern and multifaceted women,” said Creative Director Nathalie Colin.

The range is set to be fully unveiled this week at CES in Las Vegas, and will go on pre-sale Tuesday via misfit.com. It will then hit more retailers in the spring. Later in the year, Swarovski will unveil a further innovation with a vibrant violet version containing a solar cell meaning that the tracker will not require any charging or battery changes.

For now the device's competitors include the MICA bracelet unveiled last year by Opening Ceremony and Intel and the Tory Burch and Fitbit collaboration also unveiled in 2014.

1 USD = 0.66 GBP

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