Tara Jarmon goes international with new e-commerce site
Tara Jarmon is launching a new web presence with an international e-commerce platform. The high-end feminine brand already had an e-shop, of course, but only for French customers. With the launch of her new bilingual (French/English) web site in mid-February, Tara Jarmon will profit from online sales in eight new countries.
Besides France, the e-shop will soon serve the British, German, Belgium, Dutch, Italian, Spanish, Danish and Austrian markets. The brands objective is to make the collection available throughout Europe by the end of 2016.
Tara Jarmon will also double her launch efforts with an in-store initiative by making tablets available in her 30 plus stores for customers to order online what may not be available on shelves.
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