Timberland launches customised shoes in Europe
After the success in the USA, Timberland has launched the 'DYO-Design Your Own' online customisation service in Europe too, allowing consumers to personalise their Timberland shoes. The choice is among 11 men's, women's and children's models, including the 6-inch Premium Boot, the Classic 2-eye Boat Shoe, the 3-eye Classic Lug Shoe and the Nellie Boot.
As a result, European consumers will now able to discover all the options available and, in just a few clicks, create their ideal pair of Timberlands, matching the uppers' colours with those of the stitching, the laces and the shoes' other main components.
It will also be possible to sew a monogram on the shoe's tongue, heel or tab. The 'Timberland DYO' service is now available in Italy, France, Spain, the UK, Germany and Holland.
Timberland is well-known for its Yellow Boot, launched in 1973, and sells lifestyle products with the Timberland® and Timberland Boot Company® labels, as well as work apparel and footwear with the Timberland PRO® label. Timberland products are available at specialised stores worldwide, and at the brand's own stores and online.
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