Tissot Official Timekeeper of Chinese Basketball Association
The Swiss watch brand has been named Official Timekeeper and Watch of the Chinese Basketball Association league in a five-year agreement announced on Wednesday. The partnership will cover all games of the CBA league, including the play-offs and the CBA All-Star Game.
As part of the agreement, the leading Swiss watchmaker will implement a new shot clock, one of the most essential features of the game, and create a collection dedicated to the League and their teams.
François Thiébaud, Tissot President, said: "We are a global brand that is aiming for a global partnership in the world of basketball. CBA is therefore the ideal partner for us. Additionally, China is a key market for Tissot and, as such, it was only natural to partner with the most popular television sport in China. Offering timekeeping services and exclusively designed watches will also give our customers and partners an additional reason to be proud of their commitment to Tissot."
Basketball is the most popular televised sport in China, with every CBA League game shown with as many as 417 games from November to April. The move follows closely the announcement in October that Tissot will be the official Timekeeper of the NBA, in a push to become a global partner of basketball leagues.
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