Tommy Hilfiger opens two new stores in Brazil
The American label continues to expand into Latin America. As part of a worldwide tour to celebrate the brand’s 30th anniversary, the fashion designer Tommy Hilfiger visited his two new stores in Sao Paulo, Brazil, on Oscar Freire Street and at the JK Iguatemi shopping center on November 11th.
The two latest additions were designed following Tommy Hilfiger’s new retail format, which highlights the brand’s nautical heritage with mahogany detailing and bespoke stainless steel facades.
The flagship store on Sao Paulo’s Oscar Freire was launched on November 1st and features two floors and 500 square meters of retail space. The first floor offers men’s and women’s sportswear collections, as well as the men’s Tailored line, while the second floor has the Tommy Hilfiger collection and women’s shoes and children’s clothing.
Tommy Hilfiger’s JK Iguatemi store was opened on September 25th and carries the brand’s women’s and men’s collections, plus footwear, accessories and the Tailored range.
The brand operates in Brazil under licence by Tommy Hilfiger do Brasil SA, a joint company between Tommy Hilfiger and InBrands launched in 2013. Since its inception, Tommy Hilfiger do Brasil SA has opened 17 brick-and-mortar stores and introduced a local e-commerce site, as well as expanded the brand’s product offering.
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