Tory Burch opens its largest store in Shanghai
Tory Burch is accelerating its expansion in Asia. The American label, launched in 2004 by designer-entrepreneur Tory Burch, celebrated—along with a whole host of Chinese celebrities—the opening of a new, 9,600-ft2 store in late October in Shanghai’s Kerry Center shopping complex on Nanjing Xi Lu.
An important step for the label, it is Tony Burch’s first flagship in Asia and its largest store in the world.
Tory Burch arrived in China in 2005, initially distributed at Lane Crawford and via its first retail store in 2010. It now has 10 points of sale in the market (including this latest opening).
It’s also the brand’s second store in Shanghai. To mark the occasion, the label launched a special capsule collection consisting of twenty pieces of apparel and accessories, which will be sold exclusively in the city.
The brand, which offers fashion products at a good quality-price ratio, intends to surf the wave of new Chinese luxury consumption that is more oriented towards "affordable" prices and niche brands. In fact, Tory Burch has other openings planned for the market.
The brand generates nearly a quarter of its revenue, which amounts to about 800 million euros, outside of the United States. It is distributed through 125 monobrand stores in North America, Europe, the Middle East, Latin America and Asia, and 3000 multibrand outlets as well as on its e-commerce site.
Copyright © 2022 FashionNetwork.com All rights reserved.