TRAID teams up with Alex Noble, launches pop-up

today May 21, 2015
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TRAID, the British fashion charity, has collaborated with British designer Alex Noble on a new summer collection, "Rights of Massive."


The collection was inspired by 1980's streetwear and style icons like Neneh Cherry, Sade and Willy Cartier. It consists of 14 unisex pieces and will retail from £65. TRAID creates its collections through up-cycling and customisation techniques, using pre and post-consumer textile waste and surplus, from luxury brands, and collaborates with designers to create sustainable clothes in the UK.

The collection will be exclusive to Traidremade, a new pop-up shop opening on Berwick Street in Soho on May 22-June 13. All profits will go to a TRAID-funded project in Bangladesh that provides day care, nutritious food and education for 140 children of garment workers.

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