True Religion announces the opening of its first global flagship
True Religion Apparel, Inc. unveiled its first global flagship store in New York City’s SoHo. The opening follows the company’s recent successful store opening in Brooklyn earlier this year.
The 3,000-square-foot store is the largest from the brand to open worldwide. The store focuses on digital innovations featuring a new digital storefront that continually streams video content and digital kioks that provide product-on-demand. In addition, New York-based artist, RAE designed and painted a mural that is exclusive to the flagship store.
The flagship offers the brand’s full product range including core pieces, seasonal denim fits, unique finishes and specialty collections including exclusive capsule collections with model, Joan Smalls, and NBA star and True Religion campaign creative director, Russell Westbrook.
"Our new Soho flagship reflects the current evolution of our brand and where we are heading as a whole. Consumers can now experience the full depth of our product line, shop and interact with True Religion on an entirely digital level. We are very excited to launch and roll out this new concept to a broader group of our stores in the near future." – David Conn, CEO
The True Religion global flagship store opened on Thursday, April 16th and is located at 513 Broadway.
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