Apr 19, 2016
Urban Decay teases trippy 'Alice Through The Looking Glass' collection
Apr 19, 2016
Urban Decay is bringing a touch of magic to its next makeup collaboration, with a new "Alice Through The Looking Glass" line.
The beauty giant has teamed up with Disney on a sequel palette and lipstick collection inspired by the upcoming release of the movie adaptation of Lewis Carroll's classic tale on May 27. The brand is no doubt hoping for a repeat of the success of its sellout "Alice In Wonderland" range, released with the first movie in 2010.
A video posted to Urban Decay's Instagram and Twitter pages has revealed that we can expect a vibrant 20-shade color palette of bold and theatrical hues dedicated to different characters from the movie. The colors range from a glittery emerald green titled "Heads Will Roll" to a deep magenta named "Cake," while the glittery purple "Dream On" channels a dark disco vibe. Softer neutrals have also been incorporated into the collection, with subtler shades including a warm beige called "Reflection," a shimmery bronze named "Paradox," and a pale pink titled "Looking Glass." The palette features both matte and sparkly formulas.
The five lipsticks also promise to be bold, with Urban Decay teasing purples, blues and burgundies. The entire collection will be packaged in kaleidoscopic, slightly trippy packaging featuring pop-up butterflies and clocks
According to the site, the collection will launch on urbandecay.com on May 1, before rolling out at Sephora, Ulta Beauty, select Macy's boutiques on May 5, with the palette priced at $60 and the lipsticks at $18.
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