V&D to continue online after brand name acquisition
Dutch department store chain V&D, which went bankrupt in December 2015, will continue as an online store. Ronald Kahn and Jaco Scheffers from Cool Investments and former Hema CEO Ronald van Zetten, who will together operate the venture under Retail Ventures Holding, have acquired the brand name, domain names and all other rights. The purchase price of the V&D brand name and rights has not been disclosed.
Retail Ventures Holding, which will be directed by van Zetten, also acquired all the V&D brands, such as Schoolcampus, Soho, Liv and Prijzencircus. The company also announced that it has reached out to some former V&D suppliers, who might become available again at the online store.
“We are full of plans to create a strong and healthy brand again for all Dutch consumers. Initially online, but eventually, perhaps, again visible in the Dutch streets,” said van Zetten
Further information regarding concrete plans for the new V&D are to be announced soon with the online store going live as soon as possible.
V&D was a department store chain founded in 1887 by Willem Vroom and Anton Dreesman. The bankruptcy of 2015 had a great impact on suppliers and shop-in-shops, such as Perry Sport and Aktiesport, who went bankrupt themselves a few months after. At its height, the deparment store had more than 70 branches across the country.
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