Translated by
Nicola Mira
Jul 15, 2016
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Valentino opens new store in Tokyo

Translated by
Nicola Mira
Jul 15, 2016

Valentino's retail expansion continues unabated, with the opening of a Tokyo flagship store in the ultra-chic Omotesando avenue, in the Aoyama district. It is the latest in the string of 160 mono-brand stores operated by the Italian luxury label, owned by the Mayhoola investment company belonging to the Qatari royal family.

Valentino's new Tokyo store

The store extends over 360 m2 on two levels.  The interior design is by the label's Creative Director, Pierpaolo Piccioli, working together with British architect David Chipperfield. It is a blend of antique and contemporary style, creating "something of a palace atmosphere," the fashion label stated in a press release.

It is the first store opening after the departure of designer Maria Grazia Chiuri, who recently joined Dior, leaving Pierpaolo Piccioli alone at the helm of Valentino's creativity.

The decor features lavish materials such as Carrara marble, brass, wood and glass. Valentino's womenswear collections are showcased in a sequence of ground-floor rooms, each decorated in a different fashion, featuring a bespoke palette of colours, textures and lighting. A symbolic marble column links the ground floor to the first floor, home to the menswear collections.

Interior view of Valentino's Tokyo store

The store's inauguration event included a presentation of an installation by French artist Maripol, featuring pictures, videos and music by Leonard Lasry. Maripol is renowned as Madonna's designer, and as a friend of French artist Basquiat.

From 19th July, the images and videos will also feature in a special installation at the Valentino stores in Via Montenapoleone, Milan, in avenue Montaigne, Paris, and at the brand's flagship stores in London, New York, Hong Kong and Shanghai.

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