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Valentino Uomo shines at French fragrance awards

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today Apr 8, 2015
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The FiFi Awards, an annual event sponsored by The Fragrance Foundation France that took place this year on Tuesday, April 7 in Paris, honored the best perfumes to hit the country's shelves in 2014. Three fragrances truly stood out this year: Valentino Uomo by Valentino, Black Opium by Yves Saint Laurent, and L'Homme Idéal by Guerlain.

The 23rd edition of these awards assembled no fewer than 470 industry professionals and journalists to enjoy the traditional gala dinner and discover the new winners of the FiFi Awards. Sixteen prizes were awarded this year, including a new one, the FiFi d'Or (which awards the best ensemble of bottle, scent and campaign), selected by a jury made up of leading figures in arts and culture and presided over by Jean Paul Gaultier.

"Valentino Uomo" by Italian fashion house Valentino won three awards at the FiFi Awards ceremony Valentino


Three perfumes stood out at this special event. They were Valentino Uomo by Valentino, which took home the FiFi d'Or for men, as well as the award for best bottle design (men); Black Opium by Yves Saint Laurent, which won the awards for best women's fragrance and best advertising communication for women; and L'Homme Idéal by Guerlain, which took home the FiFi Public Award for best men's perfume as well as the prize for best advertising communication (men).

The Experts, a jury made up of 25 consultants, bloggers and journalists, selected two perfumes sold in less than 100 points of sale. The results: Corisca Furiosa, a fragrance by Parfum d'Empire, was awarded the prize for best niche perfume, while Cuir d'Ange by Hermès was designated best perfume by a luxury brand.

Complete List of Winners at the 2015 FiFi Awards

- Award for best fragrance by a niche brand: Corsica Furiosa by Parfum d'Empire
- Award for best fragrance by a luxury brand: Cuir d'Ange by Hermès
- Best men's perfume from a brand-owned retail channel (Public): Mer & Mistral by l'Occitane
- Best women's perfume from a brand-owned retail channel (Public): Quelques notes d'amour by Yves Rocher
- Best men's fragrance in mass distribution (Public): Jeans Brut by Daniel Hechter
- Best women's fragrance in mass distribution (Public): Double Je by Eau Jeune
- Best men's fragrance in selective distribution (Public): L'Homme Idéal by Guerlain
- Best women's fragrance in selective distribution (Public): La Petite Robe Noire Eau de Parfum Couture by Guerlain
- Award for the best advertising communication in selective distribution (men): L'Homme Idéal by Guerlain
- Award for the best advertising campaign in selective distribution (women): Black Opium by Yves Saint Laurent
- Award for the best bottle design in selective distribution (men): Valentino Uomo by Valentino
- Award for the best bottle design in selective distribution (women): La Panthère by Cartier
- Award for the best fragrance in selective distribution (men): Valentino Uomo by Valentino
- Award for the best fragrance in selective distribution (women): Black Opium by Yves Saint Laurent
- FiFi d'Or (men): Valentino Uomo by Valentino
- FiFi d'Or (women): My Burberry by Burberry
 

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