VFiles to host Good American pop up in October
Denim label Good American is taking over VFiles with a pop up shop at the retailer’s 12 Mercer Street store.
Good American founders Khloe Kardashian and Emma Grede partnered with VFiles as mentors for the Runway 9 show in September. The partnership continues with the opening of label’s pop up shop on October 27.
The two-day pop up will feature limited edition co-branded product that will be available exclusively at VFiles, as well as denim, sweats, bodysuits, and the newly launched Goodies graphic tees and accessories. In addition, Khloe and Emma will appear at the weekend pop up.
Khloe and Emma partnered with ITB Worldwide to launch the inclusive Good American denim brand that offers jeans designed for the curvier shape. Good American launched at Nordstrom and online on its webshop, and made $1 million in its first day. In addition, the label in March expanded internationally, launching exclusively at Selfridges.
The Good American pop up at VFiles will be open from October 27 through 28.
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