May 8, 2015
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VFiles unveils its updated online platform, VFiles.com 2.0

May 8, 2015

New York City-based fashion community VFiles on Thursday launched its updated online platform, VFiles.com, with new features that will democratize the fashion industry.


Two new features on VFiles 2.0 are direct messaging and personalized shop functionality. Through direct messaging, users can contact budding designers, stylists, models and photographers that are in the community. With the new shop functionality, every user can sell their work, providing a channel to link to an e-commerce page or directly to the VFiles Shop page.
"At VFILES, we're always thinking about how we can support people who love fashion," said Julie Anne Quay, founder of VFILES. "Beyond fostering a creative exchange, the all new VFILES 2.0 is about creating an interconnected online environment that's conducive to emerging fashion talent building and monetizing their respective brands."

The updated site will also include a first look at VFiles fashion week game, VFILES SMASHION!
VFiles has provided many ways to promote new talent since its inception in 2012. Every fashion week, new designers are given the opportunity to show their work, with the most recent crop being Andrea Jiapei Li, Discount Universe, Julia Seemann and H&M Design Award winner Ximon Lee.

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