May 20, 2015
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Victoria Beckham reorganising

May 20, 2015

Like other brands seeking out rationalisation, Victoria Beckham will be discontinuing her denim line. However, she isn't completely eliminating it since it will be integrated into the young ready-to-wear line Victoria, Victoria Beckham (VVB) as of the SS16 pre-collection, "creating a more evolved version of the growing fashion label," the house announced in a press release.

A Victoria Beckham look

"I am very proud of the sense of fun and inclusiveness we've created with our sister brand since we launched," said Victoria Beckham, who has just shown at Singapore Fashion Week.

"It's now time to take the VVB girls on further adventures – beyond the parties and cocktails and into the workplace and the everyday. The key elements of the Denim collection fit so neatly within the Victoria, Victoria Beckham line that over time we saw it only made sense to combine the two into one collection," concluded the former Spice Girl, whose brand posts revenue of around 40 million euros.

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