Feb 23, 2017
Virgil Abloh designs custom shirt for Nike's equality campaign
Feb 23, 2017
For Nike’s recently-unveiled Equality initiative, the OFF-White founder and ex-Kanye West consultant Virgil Abloh has created a custom t-shirt.
The unisex t-shirt features overlapping flags from around the world, on a black background, playing into Nike’s new focus on equality and inclusion.The shirt is co-branded with OFF-White’s trademark “OFF” lettering and the Nike swoosh.
Nike's “Equality” campaign is a project that promotes the brand's belief that respect and equality should be seen on and off the playing field. As actor Michael B. Jordan states in the American video spot, Nike believes that “the ball should bounce the same for everyone”. The American arm of the campaign featured famous faces like Nike athletes Kevin Durant, Serena Williams, LeBron James, and Gabby Douglas, and features vocals by Alicia Keys.
The OFF-White x Nike shirt is currently available at HOH in New Orleans.
Nike and OFF-White seem to have a bright future together. Abloh announced a few weeks ago at a talk that OFF-White would be releasing a sneaker with the sportswear giant in the near future.
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