Sep 3, 2010
Vogue's Fashion's Night Out: the worldwide lowdown
Sep 3, 2010
And the countdown begins, after much speculation and heightened buzz, Vogue's Fashion's Night Out reaches us in just the next few days. Spanning over one week, thousands of stores across 16 countries will open for one night only until late with unbeatable special occasions for all fashion lovers.
With the event concept originally strummed up in Paris before its launch last year, cities around the world have caught on and it is now a truly international affair which you cannot miss out on!
Vogue's Fashion's Night Out NYC charity T-shirts
This is followed by a shopping event in 955 stores on Sept 10 during which for example, Barneys will host a karaoke contest judged by Mary-Kate and Ashley Olsen. Other highlights include Bergdorf Goodman welcoming appearances from the likes of Tom Ford, Victoria Beckham and Mary J. Blige. Sales proceeds of New York City’s exclusive event t-shirts will go towards NYC Aids Fund.
London does not lay low with 250 shops participating ; Giorgio Armani co-hosts a cocktail party with Vogue editor Alexandra Shulman, Manolo Blahnik launches new Liberty pop-up store, Burberry hosts an in-house acoustic session of emerging British talent, Mulberry opens in Selfridges with shop-in-shop boutique while Chanel offers free express manicures.
Paris dotes on its luxury culture; Louis Vuitton recruits Alice Dellal to play a two-hour DJ set at its flagship store and Chloé’s Avenue Montaigne boutique gives customers while sipping on cocktails to the sound of a DJ an opportunity to bid for a pair of classic Chloé trousers customised by a famous French artist.
Other famous fashion cities also take part; Tokyo sees Hermès open a pop-up shop for scarves at the Omotesando Hills shopping centre; In Milan Stella McCartney lets customers try their hand at modelling as the store's in house photographer shoots Polaroids of them wearing A/W 2010-11 looks; Valentino in Los Angeles throws a one-off casino night on Rodeo Drive which will have food trucks lining the street and a four-storey Ferris wheel on the 200 block. Celebrations for the event also debut in Sydney with 448 retailers taking part.
By Rosie Hart
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