Volcom densifies its European network
After Biarritz and Ile d'Oléron in the first semester, Volcom is planting two new flags in France. The brand with the black and white diamond logo has just opened a location in Nantes and is preparing for the inauguration, this Friday 3 October, of a boutique in Toulouse.
The boutique in Nantes is spread out over 135 m² and two levels at 15 rue Rubens, on the same square as menswear specialist Gilles Massé - Modesign.
Volcom has dedicated 95 m² of this space to menswear and 40 m² to women's and children's wear. "To provide access to all the products currently in season, the store is connected with iPads, with the goal of highlighting the 360° software connecting customers to our commercial site," explains the brand in a press release. "With the digital tablets, the consumer can also discover all of Volcom's latest technical and sales videos."
The boutique is located at the heart of Nantes' pedestrian central zone, at the corner of Rue Boileau, near other brands like Karl Marc John, Eden Park, Pandora and Cyrillus.
In Toulouse, Volcom can also be found in the city centre, at 1 Place de la Bourse facing American Apparel and in the same spot as the Groucho Vintage second-hand clothes store.
In Europe, where Volcom currently has fifteen boutiques, the brand is not limiting itself to France. It has also set up shop in Stuttgart, Germany, at 26 F Tübingerstraße. Along with Berlin and Munich, the brand thus has three locations in Germany.
Volcom, which belongs to the Kering Group, has some fifteen stores in North America and a dozen or so more in the other global markets.
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