Feb 22, 2016
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Wood Wood hires new sales and marketing director from Adidas

Feb 22, 2016

Wood Wood has put Ulrich Scheibelein in charge of sales and marketing. The independent, Copenhagen-based Danish brand has recruited the man in charge of the Adidas Originals and Reebok Classics labels in Scandinavia.

Ulrich Scheibelein - Wood Wood

The manager spent 10 years with the three stripes' brand, initially in the communications department and subsequently in an executive function, combining sales and marketing.

Scheibelein has taken over from Thomas Nissen. The latter joined Adidas in May 2012 from Levi Strauss, in the role of director for sales and distribution, and has now left the company.

Ulrich Scheibelein reports to Per Gasseholm, Wood Wood's CEO since 2014.

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