Woolmark hosts photo exhibition titled ’Her Era, Her Power’

today Dec 5, 2016
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The Woolmark Company hosted a photography exhibition and luncheon titled ’Her Era, Her Power’, which was held in partnership with ten luxury womenswear brands on December 1, 2017 in China. The photo exhibition featured a collection of Merino wool creations by these ten luxury brands, which were also worn and modelled by three renowned Chinese women.


The participating brands were Chloe Chen, Eachway, Ein, Icicle, JNBY, Kaleidom, Marisfrog, Song of Song, Tina Gia and Zukka Pro, while the models who donned the garments included Olympic champion Liu Xuan, international model Pei Bei and stylish It-girl Chen Ran.

According to Woolmark, the event celebrated the new age of the extraordinary modern women, who have been succeeding in their respective fields by engaging their keen eye for detail, feminine charm, elegance, indomitable spirit and adaptability. 

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