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AFP-Relaxnews
Published
Oct 15, 2016
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YouTube moment: video site usurps cable TV among US teens, but Netflix surges

By
AFP-Relaxnews
Published
Oct 15, 2016

Daily viewing of online video platform YouTube has passed cable TV's teenage audience for the first time ever, according to a new report, but neither is close to Netflix.

Amazon, Snapchat, Netflix, Michael Kors, Nike and Starbucks: top in Piper Jaffray's Taking Stock With Teens, Fall 2016©Martin Dimitrov/Istock.com



Investment and analysis firm Piper Jaffray conducted a survey of 10,000 teenagers in the United States, and 37% of them said that they used Netflix on a daily basis.

YouTube overtook cable TV consumption, inching ahead at 26% penetration compared to 25% for cable.

The "Taking Stock With Teens" report for Fall 2016 also revealed that while Amazon was the top shopping website (40%, with Nike's 8% in second), and some 58% of households surveyed had Amazon Prime membership, Amazon is currently leagues behind Netflix in online video, tied with Hulu on 3% daily use.

"Fast 8," "Rogue One: A Star Wars Story" and "Beauty and the Beast" were the year's most anticipated upcoming films.

Teenage girls are spending more on beauty products than ever before at 11% wallet share, with teen boys' spending on video games (12%) is above survey historic averages -- though behind food (20%) and clothes (16%.)

Snapchat came out as the top social media platform (35%) followed by Instagram (24%), with Twitter and Facebook tied on 13% and Pinterest notching 1% among respondants.
 

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