Yves Saint Laurent enlisted the New Zealander Vinnie Woolston as the star of its latest campaign for the men's fragrance La Nuit de l'Homme.

Through the new campaign, the brand seeks to emphasize a new, experienced man and a new form of manliness -- one that is less polished, more authentic and entirely uninhibited.

To convey this idea, Yves Saint Laurent Beauty recruited Vinnie Woolston. Though he may not be a household name, the charismatic and tattooed New Zealander is no stranger to the modeling world. He has already posed for H&M, AllSaints and Diesel, among other brands.

Shot by Kahlil Joseph, the new black and white campaign film for La Nuit de l'Homme shows a modern man who, rather than chasing after women, finds himself chased by them. A lovely brunette pursues the protagonist in what appears to be a sensual game of seduction.

The campaign presents the two versions of La Nuit de l'Homme: L'Eau de Toilette ($85 for 100ml) and Le Parfum ($80 for 100ml).