Aug 9, 2017
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Yves Saint Laurent Beauty presents its iconic Black Opium perfume in a dazzling new bottle

Aug 9, 2017

For the 2017-2018 autumn-winter season, sequins, spangles and other glittering details will feature on wardrobes -- and on dressing tables. With this winter trend in mind, Yves Saint Laurent Beauty presents Black Opium Pure Illusion, its famous eau de parfum, in a new container that will hit store shelves on August 21.

Black Opium Pure Illusion perfume by Yves Saint Laurent Beauty©Yves Saint Laurent Beauté

Last March, sequinned pieces emerged as a major feature of many fashion houses' 2017-2018 autumn-winter shows. At Yves Saint Laurent, artistic director Anthony Vaccarello attracted attention with pieces combining leather and sequins that were first seen at a show held in the fashion house's still unfinished new HQ. 

So it's no surprise to see YSL Beauty launch a limited edition of its Black Opium fragrance in a shiny new bottle. The new, sparkling container, which has been redubbed Black Opium Pure Illusion for this occasion, is decorated with black sequined ribbon that creates a graphic contrast with the pink crystalline tones of the flask: in short, a chic and cheeky look that offers the promise of wild nights to come.

For its part, the scent of Black Opium remains unchanged: it opens with notes of sugared black coffee mingled with the scent of white musk, before revealing heart notes of white flowers and orangeblossom against a sensual base of cedar and patchouli.

Yves Saint Laurent Beauty has once again called on British model Edie Campbell for the daring, sensual ad campaign for this limited-edition perfume.

Black Opium Pure Illusion eau de parfum will go on sale at official outlets and online from August 21. Price is €86 for the 50ml limited edition.

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