
The PVH-owned fashion brand announced on Thursday that it has appointed the Gap and Adidas alum as global chief marketing officer, effective April 12, 2021.
8 published items with the word (s) or phrase Avery Baker in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
The PVH-owned fashion brand announced on Thursday that it has appointed the Gap and Adidas alum as global chief marketing officer, effective April 12, 2021.
Baker, who first joined Tommy Hilfiger in 1998, will now have global responsibility for the brand’s products, marketing and experiences across all categories, regions and channels.
Tommy Hilfiger is taking it back to the 80s with the launch of The Tommy Jeans Coca-Cola capsule collection - a remake of an original 1986 clothing collaboration
Baker is stepping down from her role, company representatives have confirmed, after overseeing some of the brand's most high-profile launches, including Tommy Jeans and TommyNow.
Tommy Hilfiger, IBM and The Fashion Institute of Technology have teamed up for an Artificial Intelligence pilot project. The project called ‘Reimagine Retail’ will have AI play the lead in the design creation process.
Hilfiger Denim will be known as 'Tommy Jeans' starting with the pre-Spring 2018 collection. The transition reflects the company's focus on young millennial and Gen Z consumers.
The current Head of Global Communications for the PVH Corp. brand will now also serve as Senior Vice President, Marketing and Communications, the Americas, effective 1 August.
Avery Baker, who has served as chief marketing officer at Tommy Hilfiger since 2011, has been named to the newly created position of chief brand officer.
...directrice marketing des marques Lee et Wrangler. Elle a aussi fait des passages chez Bang & Olufsen et Champion. Pour Avery Baker, la nouvelle présidente et directrice de marque de Tommy Hilfiger, "la nomination d...
...Avery Baker est entrée chez Tommy Hilfiger en 1998. Elle sera maintenant la responsable mondiale des produits, du marketing et de l’expérience client de la marque pour toutes les catégories, régions et canaux.
...collection capsule Tommy Jeans Coca-Cola rend hommage à une période mythique dans l'histoire de Tommy Hilfiger », explique Avery Baker, responsable de la marque chez Tommy Hilfiger Monde. « La collection Coca-Cola ...
...Avery Baker a quitté son poste, ont confirmé les représentants de l'entreprise, après avoir supervisé certains des lancements les plus prestigieux de la marque, notamment Tommy Jeans et TommyNow.
...opportunités de croissance et d'avoir une attention plus grande pour une nouvelle génération de consommateurs ». Et Avery Baker, le Chief Brand Officer de Tommy Hilfiger, souligne que cette transition cible particu...
...marketing et communication pour faire progresser la marque et mener la croissance sur la région Amériques », explique Avery Baker, le directeur de marque et le directeur du marketing de Tommy Hilfiger.Sur le premie...
...Chez Tommy Hilfiger, Avery Baker, directrice marketing depuis 2011, se voit confier le poste nouvellement créé de directrice de la marque.
...Le Groupe Tommy Hilfiger a choisi Avery Baker pour occuper la direction générale de son marketing.
...nombramiento de Alegra es el siguiente paso crucial en esta nueva era para Tommy Hilfiger", declaró en un comunicado Avery Baker, presidenta global y directora de marca de Tommy Hilfiger.“Será una fuerza impulsora ...
...Avery Baker llegó a Tommy Hilfiger en 1998. Ahora estará cargo de los productos, el marketing y la experiencia del cliente de la marca para todas sus categorías, regiones y canales a nivel global.
...Avery Baker ha dejado su cargo, según han confirmado los representantes de la compañía, tras haber supervisado algunos de los más prestigiosos lanzamientos de la marca, especialmente Tommy Jeans y Tommy Now.
...“desbloquear mayores oportunidades de crecimiento y prestar una mayor atención a la nueva generación de consumidores”. Avery Baker, el Chief Brand Officer de Tommy Hilfiger ha señalado que esta transición va dirigi...
...mercado americano, al mismo tiempo que continuará supervisando los esfuerzos de comunicación a nivel global", explica Avery Baker, Chief Brand y Marketing Officer de Tommy Hilfiger.En el primer trimestre de su ejer...
...para ello, y siempre hemos apreciado y admirado la dedicación de los organizadores hacia los diseñadores", apuntó Avery Baker como portavoz de la compañía de Tommy Hilfiger."En tiempos como estos para el mundo de l...
...Avery Baker è entrata in Tommy Hilfiger nel 1998. Ora sarà la responsabile mondiale di prodotti, marketing ed esperienza cliente del marchio per tutte le categorie, regioni e canali.
...Avery Baker ha lasciato il suo ruolo, come hanno confermato dei portavoce della società, dopo aver supervisionato alcuni dei lanci più importanti del brand, in particolare Tommy Jeans e TommyNow.
...sbloccare maggiori opportunità di crescita e di avere un’attenzione maggiore per una nuova generazione di consumatori”. E Avery Baker, il Chief Brand Officer di Tommy Hilfiger, sottolinea che questa transizione ha ...
...integrate di marketing e comunicazione per far crescere il brand e gestire la crescita nella regione Americhe”, spiega Avery Baker, il direttore di marca e direttore del marketing di Tommy Hilfiger.Nel primo trimes...
...Il marchio Tommy Hilfiger affida ad Avery Baker, sua direttrice marketing dal 2011, il posto di nuova creazione di Brand Manager.
...Il Gruppo Tommy Hilfiger ha scelto Avery Baker per garantire la direzione generale del suo marketing.
...Champion. "Die Ernennung von Alegra ist ein entscheidender nächster Schritt in dieser neuen Ära für Tommy Hilfiger", so Avery Baker, Global President und Chief Brand Officer bei Tommy Hilfiger, in einer Mitteilung....
...Tommy Hilfiger, eine Marke im Besitz von PVH Corp, hat Avery Baker mit Wirkung vom 17. November 2020 in die neu geschaffene Funktion des President und Chief Brand Officer berufen.Avery Baker, Tommy Hilfigers neue P...
...Wachstumschancen zu erschließen und einer neuen Generation von Verbrauchern mehr Aufmerksamkeit zu schenken". Und Avery Baker, Chief Brand Officer von Tommy Hilfiger, weist darauf hin, dass dieser Übergang insbeson...
...Zuletzt waren die Umsätze in der Region leicht rückläufig. In seiner neuen Funktion berichtet El Hamri direkt an Avery Baker, Chief Brand und Marketing Officer.El Hamri kennt die Marke und ihre Kommunikationsstrate...
...Geschäft der beiden Zugmarken Tommy Hilfiger und Calvin Klein der Region weiter gestärkt werden.Weiterhin erhält Avery Baker eine Beförderung: Sie wird weiter ihre Funktion als Chief Marketing Officer für Tommy Hil...
...Die Tommy Hilfiger Group hat Avery Baker mit sofortiger Wirkung zum Chief Marketing Officer ernannt, einer neu geschaffenen Position innerhalb der Unternehmensstruktur.
... Die Tommy Hilfiger Group hat Avery Baker mit sofortiger Wirkung auf die neu geschaffene Position des Chief Marketing Officers (CMO) berufen. Baker arbeitet seit über 15 Jahren für Tommy
...European Communications,Tommy Hilfiger Europe B.V.,Tel: +31(0)20-589-5701,[email protected] .Avery Baker,Executive Vice President of Global Marketing and Communications,Tommy...
...列第九。 Tommy Hilfiger任命Gap原高管为首席营销官 Tommy Hilfiger日前宣布Alegra O’Hare为首席营销官,接替于去年10月离职的Michael Scheiner,将向品牌全球总裁兼首席品牌官Avery Baker汇报。 资料显示,Michael Scheiner此前为Gap的首席营销官,也曾在adidas Original负责过营销事务,拥有丰富的相关经验。 阿里巴巴承认已提交淘宝特价版...
...时尚这个领域,只是把棒交到了旗下另一主力品牌Tommy Hilfiger的手里。 Tommy Hilfiger已成为PVH集团最主要的收入来源 于去年中离职回归家庭生活的Avery Baker已于11月17日正式回归,出任Tommy Hilfiger总裁兼首席品牌官。资料显示,Avery Baker于1998年首次加入Tommy Hilfiger,担任过首席营销官和首席品牌官等多个重要职位,是品牌即看即买时装秀、与超模G...
...联名系列。有消息人士称,Lewis Hamilton或将成为Tommy Hilfger的全球品牌形象大使。 去年9月,Tommy Hilfiger任命余文乐为2017年秋季和2018年的品牌大使,是该品牌首位亚洲大使。首席品牌官Avery Baker表示,鉴于余文乐是中国潮流文化的领军人物之一,深受中国消费者追捧,在微博共拥有1300多万粉丝,此次合作将有利于巩固Tommy Hilfiger在市场中的地位,目的是为了吸引更多...
...闲风格中注入了自己独特的时尚见解与品味,从海军风格到赛车主题,为Tommy Hilfiger在千禧一代消费者中赢得了高度关注。 去年9月,该品牌将任命余文乐为2017年秋季和2018年的品牌大使,是该品牌首位亚洲大使。首席品牌官Avery Baker表示,鉴于余文乐是中国潮流文化的领军人物之一,深受中国消费者追捧,在微博共拥有1300多万粉丝,此次合作将有利于巩固Tommy Hilfiger在市场中的地位,目的是为了吸引更多...
...Snap(一款图像识别应用)订购130美元的运动衫或460美元的套装。此外,Tommy Hilfiger 还在 Facebook Messenger 配置了智能机器人作为造型师,帮助消费者鉴别个人偏好,解答问题等。坚持“即秀即买”在首席品牌官 Avery Baker 主导下,公司于2016年2月推出了 “Tommy Now”,当时英国奢侈品集团 Burberry,美国时尚集团 Ralph Lauren,Michael Kor...
...根据WWD的报道,该品牌将任命余文乐为2017年秋季和2018年的品牌大使,是该品牌首位亚洲大使。首席品牌官Avery Baker表示,鉴于余文乐是中国潮流文化的领军人物之一,深受中国消费者追捧,在微博共拥有1300多万粉丝,此次合作将有利于巩固Tommy Hilfiger在市场中的地位,目的是为了让吸引更多的中国男性消费者。 Tommy Hilfiger宣布余文乐为首位亚洲品牌大使 Tommy Hilfiger表示,中国一...
...个人化的,中国用户会很容易取消关注。 对于不习惯做这种内容的品牌而言,他们还可以与中国的当地红人(KOL)合作,包括知名博主、IT女郎、模特、音乐家和其他拥有大量粉丝的弄潮儿们。 Tommy Hilfiger首席品牌和市场营销官Avery Baker说道:“我们发现真实性是我们的战略关键所在,消费者更希望看到模特或明星真实的个人生活。”在品牌于北京举行的三十周年时装秀当天,品牌聘请中国模特秦舒培代为掌管其新浪微博账号,并发布...
...Hamri负责美国区营销和广告业务 从8月1日开始,他将离开位于阿姆斯特丹的欧洲总部,坐镇纽约办公室。他在Tommy Hilfiger公司负责广告宣传业务已经超过10年,首先是欧洲区,之后是全球范围。Tommy Hilfiger总经理和营销总监Avery Baker表示,“在新的职位里,他将领导我们的营销和广告公关策略,从而促进品牌发展和带动美国区增长”。在截止5月3日的2015财年第一季,Tommy Hilfiger美国区...
...,但是归根到底她就是一个穿着牛仔的女孩。 "Hilfiger Denim广告丰富了Tommy Hilfiger的广告体系,也与全球Tommy Hilfiger集团的创意形象协调一致," Tommy Hilfiger首席营销官Avery Baker说,"Hilfiger Denim信奉的是Tommy Hilfiger独有的一种叛逆,无拘无束,却又是可信赖的精神,带有Tommy Hilfiger经典、美式、至酷的品牌DNA。...
...12秋季T台系列的灵感――城市与乡村的碰撞、运动、军装制服的细节。" "Hilfigers家族广告系列是我们市场战略的组成部分,我们会在全球范围内为这个品牌打造一个统一的创意形象," Tommy Hilfiger的首席营销官Avery Baker说。"这次广告宣传在我们的全球市场有标志性的意义,不仅具有这个品牌经典、美式、至酷的特质,并且将学院风出人意料地揉入设计之中,将不同的风格交相辉映。" 本次广告在弗吉尼亚州的...
...коммуникациям, чтобы продвигать бренд и увеличивать рост на обоих американских континентах», - объясняет Эвери Бейкер (Avery Baker), бренд-менеджер и директор по маркетингу в Tommy Hilfiger.За первый квартал 2015 ф...
...diretora de marketing das marcas Lee e Wrangler. Ela também passou pela Bang & Olufsen e pela Champion.Sobre a nomeação, Avery Baker, a nova presidente e diretora de marca da Tommy Hilfiger, declarou: "A nomeação d...
...Avery Baker, que se juntou pela primeira vez à Tommy Hilfiger em 1998, terá agora responsabilidade global pelos produtos, marketing e experiências da marca em todas as categorias, regiões e canais.
...A marca americana Tommy Hilfiger confirmou o desligamento de sua diretora de marca, Avery Baker. A executiva supervisionou alguns dos lançamentos mais importantes da marca, incluindo Tommy Jeans e TommyNow.
...ambição de "desbloquear maiores oportunidades de crescimento e prestar maior atenção à nova geração de consumidores". Avery Baker, Diretora de Marca da Tommy Hilfiger, salientou que esta transição está particularme...
...integradas de marketing e comunicação para fazer com que a marca avance, crescendo no continente Americano", explica Avery Baker, diretor de marca e diretor de marketing da Tommy Hilfiger. No primeiro trimestre do ...
...için ardından ise global çaptaki iletişim yönetimini gerçekleştiriyor. Tommy Hilfiger’in marka ve pazarlama direktörü Avery Baker markanın gelişmesini ve Amerika bölgesinde büyümesinin sağlanması için, El Hamri’nin...
...nombramiento de Alegra es el siguiente paso crucial en esta nueva era para Tommy Hilfiger", declaró en un comunicado Avery Baker, presidenta global y directora de marca de Tommy Hilfiger.“Será una fuerza impulsora ...
...Avery Baker llegó a Tommy Hilfiger en 1998. Ahora estará cargo de los productos, el marketing y la experiencia del cliente de la marca para todas sus categorías, regiones y canales a nivel global.
...Avery Baker ha dejado su cargo, según han confirmado los representantes de la compañía, tras haber supervisado algunos de los más prestigiosos lanzamientos de la marca, especialmente Tommy Jeans y Tommy Now.
...“desbloquear mayores oportunidades de crecimiento y prestar una mayor atención a la nueva generación de consumidores”. Avery Baker, el Chief Brand Officer de Tommy Hilfiger ha señalado que esta transición va dirigi...
...mercado americano, al mismo tiempo que continuará supervisando los esfuerzos de comunicación a nivel global", explica Avery Baker, Chief Brand y Marketing Officer de Tommy Hilfiger.En el primer trimestre de su ejer...
...Avery Baker, que se juntou pela primeira vez à Tommy Hilfiger em 1998, terá agora responsabilidade global pelos produtos, marketing e experiências da marca em todas as categorias, regiões e canais.
...A marca americana Tommy Hilfiger confirmou o afastamento da sua diretora de marca, Avery Baker. A executiva supervisionou alguns dos lançamentos mais importantes da marca, incluindo Tommy Jeans e TommyNow.
...ambição de "desbloquear maiores oportunidades de crescimento e prestar maior atenção à nova geração de consumidores". Avery Baker, diretora de marca da Tommy Hilfiger, salientou que esta transição está particularme...
...integradas de marketing e comunicação para fazer com que a marca avance, crescendo no continente Americano", explica Avery Baker, diretor de marca e diretor de marketing da Tommy Hilfiger. No primeiro trimestre do ...
...Bang & Olufsen and Champion. “Alegra’s appointment is a crucial next step in this new era for Tommy Hilfiger,” said Avery Baker, global president and chief brand officer at Tommy Hilfiger, in a release. “She will b...
...Tommy Hilfiger, a brand owned by PVH Corp, has named Avery Baker as president and chief brand officer, a newly established role, effective November 17, 2020. Avery Baker, Tommy Hilfiger's premiere president, chief ...
...pieces. "The Tommy Jeans Coca-Cola capsule collection celebrates an iconic milestone in Tommy Hilfiger's history," said Avery Baker, chief brand officer at Tommy Hilfiger Global, in a statement. "The Coca-Cola coll...
...Avery Baker is stepping down from her role as chief brand officer for Tommy Hilfiger, representatives from the company have confirmed to FashionNetwork.com. Baker led the launch of “The Hilfigers” Family communicat...
...generation of retail leaders with new skills, and bring informed inspiration to their designs with the help of AI,” said Avery Baker, Chief Brand Officer, Tommy Hilfiger in a company press release. Using IBM Resear...
...within Hilfiger Denim and for a capsule collection with Urban Outfitters in 2016. According to Chief Brand Officer Avery Baker, the transition to Tommy Jeans is a reflection of the company’s commitment to the young...
...within our organization and the industry will provide strong continuity of leadership for our global teams,” said Avery Baker, Chief Brand and Marketing Officer, Tommy Hilfiger.In its first quarter of the 2015 fina...
...Avery Baker, who has served as chief marketing officer at Tommy Hilfiger since 2011, has been named to the newly created position of chief brand officer.
...Bang & Olufsen and Champion. “Alegra’s appointment is a crucial next step in this new era for Tommy Hilfiger,” said Avery Baker, global president and chief brand officer at Tommy Hilfiger, in a release. “She will b...
...Tommy Hilfiger, a brand owned by PVH Corp, has named Avery Baker as president and chief brand officer, a newly established role, effective November 17, 2020. Avery Baker, Tommy Hilfiger's premiere president, chief ...
...pieces. "The Tommy Jeans Coca-Cola capsule collection celebrates an iconic milestone in Tommy Hilfiger's history," said Avery Baker, chief brand officer at Tommy Hilfiger Global, in a statement. "The Coca-Cola coll...
...Avery Baker is stepping down from her role as chief brand officer for Tommy Hilfiger, representatives from the company have confirmed to FashionNetwork.com. Baker led the launch of “The Hilfigers” Family communicat...
...generation of retail leaders with new skills, and bring informed inspiration to their designs with the help of AI,” said Avery Baker, Chief Brand Officer, Tommy Hilfiger in a company press release. Using IBM Resear...
...within Hilfiger Denim and for a capsule collection with Urban Outfitters in 2016. According to Chief Brand Officer Avery Baker, the transition to Tommy Jeans is a reflection of the company’s commitment to the young...
...within our organization and the industry will provide strong continuity of leadership for our global teams,” said Avery Baker, Chief Brand and Marketing Officer, Tommy Hilfiger.In its first quarter of the 2015 fina...
...Avery Baker, who has served as chief marketing officer at Tommy Hilfiger since 2011, has been named to the newly created position of chief brand officer.
...Tommy Hilfiger, a brand owned by PVH Corp, has named Avery Baker as president and chief brand officer, a newly established role, effective November 17, 2020. Avery Baker, Tommy Hilfiger's premiere president, chief ...
...Avery Baker is stepping down from her role as chief brand officer for Tommy Hilfiger, representatives from the company have confirmed to FashionNetwork.com. Baker led the launch of “The Hilfigers” Family communicat...
...within Hilfiger Denim and for a capsule collection with Urban Outfitters in 2016. According to Chief Brand Officer Avery Baker, the transition to Tommy Jeans is a reflection of the company’s commitment to the young...
...within our organization and the industry will provide strong continuity of leadership for our global teams,” said Avery Baker, Chief Brand and Marketing Officer, Tommy Hilfiger.In its first quarter of the 2015 fina...
...Avery Baker, who has served as chief marketing officer at Tommy Hilfiger since 2011, has been named to the newly created position of chief brand officer.
...nombramiento de Alegra es el siguiente paso crucial en esta nueva era para Tommy Hilfiger", declaró en un comunicado Avery Baker, presidenta global y directora de marca de Tommy Hilfiger.“Será una fuerza impulsora ...
...Avery Baker llegó a Tommy Hilfiger en 1998. Ahora estará cargo de los productos, el marketing y la experiencia del cliente de la marca para todas sus categorías, regiones y canales a nivel global.
...Avery Baker ha dejado su cargo, según han confirmado los representantes de la compañía, tras haber supervisado algunos de los más prestigiosos lanzamientos de la marca, especialmente Tommy Jeans y Tommy Now.
...“desbloquear mayores oportunidades de crecimiento y prestar una mayor atención a la nueva generación de consumidores”. Avery Baker, el Chief Brand Officer de Tommy Hilfiger ha señalado que esta transición va dirigi...
...mercado americano, al mismo tiempo que continuará supervisando los esfuerzos de comunicación a nivel global", explica Avery Baker, Chief Brand y Marketing Officer de Tommy Hilfiger.En el primer trimestre de su ejer...