Baker, who first joined Tommy Hilfiger in 1998, will now have global responsibility for the brand’s products, marketing and experiences across all categories, regions and channels.
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7 published items with the word (s) or phrase Avery Baker in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Tommy Hilfiger names Avery Baker as president and chief brand officer")
Tommy Hilfiger names Avery Baker as president and chief brand officer -
![]( "Tommy Hilfiger taps Coca Cola for '80s capsule reboot")
Tommy Hilfiger taps Coca Cola for '80s capsule rebootTommy Hilfiger is taking it back to the 80s with the launch of The Tommy Jeans Coca-Cola capsule collection - a remake of an original 1986 clothing collaboration
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![]( "Tommy Hilfiger chief brand officer Avery Baker to step down")
Tommy Hilfiger chief brand officer Avery Baker to step downBaker is stepping down from her role, company representatives have confirmed, after overseeing some of the brand's most high-profile launches, including Tommy Jeans and TommyNow.
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![]( "Tommy Hilfiger and IBM team up to harness AI in the creative design process")
Tommy Hilfiger and IBM team up to harness AI in the creative design processTommy Hilfiger, IBM and The Fashion Institute of Technology have teamed up for an Artificial Intelligence pilot project. The project called ‘Reimagine Retail’ will have AI play the lead in the design creation process.
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![]( "Tommy Hilfiger rebrands Hilfiger Denim, now 'Tommy Jeans'")
Tommy Hilfiger rebrands Hilfiger Denim, now 'Tommy Jeans'Hilfiger Denim will be known as 'Tommy Jeans' starting with the pre-Spring 2018 collection. The transition reflects the company's focus on young millennial and Gen Z consumers.
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![]( "Tommy Hilfiger puts Abdel El Hamri in charge of marketing for the Americas")
Tommy Hilfiger puts Abdel El Hamri in charge of marketing for the AmericasThe current Head of Global Communications for the PVH Corp. brand will now also serve as Senior Vice President, Marketing and Communications, the Americas, effective 1 August.
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![]( "Tommy Hilfiger appoints Avery Baker chief brand officer")
Tommy Hilfiger appoints Avery Baker chief brand officerAvery Baker, who has served as chief marketing officer at Tommy Hilfiger since 2011, has been named to the newly created position of chief brand officer.
