An ad campaign by a buy-now-pay-later operator that supports and promotes improved regulation in its sector. That’s the unusual tack fintech platform Klarna UK has taken to highlight the need to better protect consumers.
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232 published items with the word (s) or phrase Millennials in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "'Myth busting' Klarna campaign champions consumer protection")
'Myth busting' Klarna campaign champions consumer protection -
![]( "Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus")
Hugo Boss new sales chief starts, is key for digital, casualisation and youth focusHugo Boss said Oliver Timm has now joined as its Chief Sales Officer (CSO). His arrival comes at a time of big change at the firm as a new CEO prepares to join this summer and it evolves its offer for the ‘new normal’.
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![]( "Juliette Has a Gun sells minority stake to Cathay Capital")
Juliette Has a Gun sells minority stake to Cathay CapitalTo strengthen its global presence, the selective perfumery brand founded by Romano Ricci has sold a minority stake to investment fund Cathay Capital.
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![]( "Apparel and accessories top gift list for last-minute holiday shoppers")
Apparel and accessories top gift list for last-minute holiday shoppersA recent study from online payment service Klarna has revealed that clothing and accessories are favorite gift categories for last-minute holiday shoppers this year, mentioned by 78% of consumers still making purchases.
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![]( "China almost doubles luxury share in 2020, says Bain and Tmall report")
China almost doubles luxury share in 2020, says Bain and Tmall reportThis year has increased the importance of Chinese consumers to the luxury sector as the overall market has shrunk while China’s purchases have surged. And there's more to come in the next few years too.
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![]( "UK consumers demand greener products in wake of pandemic - survey")
UK consumers demand greener products in wake of pandemic - surveyOver a third of Britons (36%) are buying more from companies with strong environmental credentials as priorities shift during the pandemic, a survey shows.
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![]( "The pre-owned fashion market’s growing appeal")
The pre-owned fashion market’s growing appealThe pre-owned fashion market is forecast to grow worldwide by 15-20% per year until 2025, says a survey by BCG for resale specialist Vestiaire Collective, outlining the different profiles of the market’s players.
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![]( "A millennials love affair: China's second-hand luxury goods market booms")
A millennials love affair: China's second-hand luxury goods market boomsChina's love for luxury is spilling over into the once shunned second-hand goods sector, with online stores surfing a wave of pent-up demand from shoppers, led by millennials.
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![]( "'Skin-icing' is the affordable beauty routine to take on wrinkles and pimples")
'Skin-icing' is the affordable beauty routine to take on wrinkles and pimplesUsing a simple ice cube to fight both wrinkles and acne at the same time is a technique that many TikTok users have already adopted, and certain brands are starting to take notice.
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![]( "Cross-border luxury e-sales soar")
Cross-border luxury e-sales soarFigures on Monday from eShopWorld said cross-border luxury sales increased by 170% in August and September as brands on the platform “pivoted their selling strategies to bring the luxury experience online”.
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![]( "Abercrombie & Fitch optimiste grâce à la vente en ligne")
Abercrombie & Fitch optimiste grâce à la vente en ligneAu premier trimestre, Abercrombie & Fitch prévoit des ventes supérieures aux attentes des analystes. Dévoilés mardi, ces chiffres se basent sur un bond de la vente en ligne de survêtements.
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![]( "Vendre en direct sur les réseaux sociaux fait saliver marques et commerçants")
Vendre en direct sur les réseaux sociaux fait saliver marques et commerçants...Europe, où TikTok et d'autres réseaux sociaux vont devenir de vraies voies de commerce."C'est notamment le cas pour les millennials, dont plus de la moitié de ceux qui achètent en ligne "déclarent utiliser un servi...
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![]( "Juliette has a gun opère une levée de fonds auprès de Cathay Capital")
Juliette has a gun opère une levée de fonds auprès de Cathay Capital...d'offrir le service et l'expérience personnalisée demandés par cette jeune génération de consommateurs que sont les millennials. Cathay Capital est le partenaire idéal pour accompagner notre croissance, soutenir no...
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![]( "Vendre en ligne ou mourir: le luxe face au Covid-19")
Vendre en ligne ou mourir: le luxe face au Covid-19...ité de voyager, indique un rapport de Bain et TMall (Alibaba) publié mercredi, mettant en exergue le fait que les millennials chinois alimentent "une base toujours plus grande de consommateurs achetant en ligne".Le...
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![]( "Les biens de luxe ne se sont jamais aussi bien vendus en Chine qu'en période de Covid")
Les biens de luxe ne se sont jamais aussi bien vendus en Chine qu'en période de Covid...convaincre les consommateurs chinois d’effectuer leurs achats dans leur pays plutôt qu'à l'étranger."La Gen Z et les millennials continueront de dépenser en produits de luxe. Près des trois quarts de ces consommate...
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![]( "Who’s Next et Ulule veulent dynamiser le financement participatif des projets mode et lifestyle")
Who’s Next et Ulule veulent dynamiser le financement participatif des projets mode et lifestyle...format, ouvert au public baptisé Drop 01 se tiendra dans l’enceinte du Grand Palais au cœur de Paris. Ciblant les millennials et la génération Z, celui-ci veut donner l’opportunité aux marques de mettre en avant le...
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![]( "Le nouveau fonds Mirabaud Lifestyle Impact & Innovation a déjà collecté 56 millions d'euros")
Le nouveau fonds Mirabaud Lifestyle Impact & Innovation a déjà collecté 56 millions d'euros...famille propriétaire de Chanel, ndlr). Celui-ci a vocation à sélectionner des sociétés répondant aux attentes des millennials. "Le secteur du lifestyle évolue et intègre de plus en plus le bien-être personnel et l...
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![]( "Le luxe face à la déferlante disruptive des jeunes consommateurs")
Le luxe face à la déferlante disruptive des jeunes consommateurs...société, devrait amener le secteur à changer profondément ses stratégies de business dans les prochaines années. Les millennials et les moins de 25 ans vont acquérir en effet un poids prédominant d’ici à 2025, esti...
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![]( "Pierre-Arnaud Grenade (Ba&sh): \"Notre marque va sortir gagnante de la crise\"")
Pierre-Arnaud Grenade (Ba&sh): "Notre marque va sortir gagnante de la crise"...essentiels: la digitalisation, le changement de business model, le développement durable, le fait de s’adresser aux millennials, la globalisation, le fait d’être présent en Chine… Nous sommes par exemple depuis 201...
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![]( "Fashion Week de Séoul: un format digital qui séduit les acheteurs chinois")
Fashion Week de Séoul: un format digital qui séduit les acheteurs chinois...souffrent, mais les jeunes designers créatifs qui proposent des pièces uniques et pratiques et se tournent vers les millennials sont en pleine expansion. Je suis persuadée que ces marques, déjà en croissance sur le...
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![]( "Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online")
Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online...temporada navideña, gracias a promociones limitadas y un inventario reducido.Dirigida principalmente a adolescentes y millennials, la marca se asoció con los influencers de TikTok Charli y Dixie D'Amelio y aumentó ...
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![]( "Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia")
Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia...los dispositivos móviles”.Esto vendrá con un enfoque renovado en los consumidores más jóvenes, como la Gen Z y los millennials, así como en ropa informal en varias categorías de productos.La compañía dijo que la in...
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![]( "Arket, de H&M, lanza el alquiler de ropa infantil")
Arket, de H&M, lanza el alquiler de ropa infantil...reutilización y el reuso" a medida que la sostenibilidad se convierte cada vez más en una prioridad para los padres millennials. La compañía comenzará a ofrecer productos de su colección infantil en alquiler a fin...
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![]( "Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas")
Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas...momento marcado por la pandemia."Ahora es indispensable para comunicarse con los consumidores y especialmente con los millennials, hoy los principales usuarios del mundo de la moda", explicó Tajani a la prensa.Entr...
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![]( "Juliette has a gun incorpora al fondo de inversión Cathay Capital a su capital")
Juliette has a gun incorpora al fondo de inversión Cathay Capital a su capital...omnicanal para ofrecer el servicio y la experiencia personalizada que demanda esta joven generación de consumidores millennials. Cathay Capital es el socio ideal para acompañar nuestro crecimiento, respaldar nuestr...
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![]( "El sector del lujo casi se duplica en China en 2020")
El sector del lujo casi se duplica en China en 2020...continental se ha recuperado después de los cierres gracias a cuatro motores: una mayor repatriación, los compradores millennials y de la Gen Z, la continua digitalización y las tiendas libres de impuestos de Haina...
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![]( "El lujo se enfrenta a la disruptiva nueva generación de consumidores")
El lujo se enfrenta a la disruptiva nueva generación de consumidores... obligaría a la industria a cambiar profundamente sus estrategias comerciales en los próximos años. De hecho, los millennials y los menores de 25 años adquirirán un rol predominante para 2025, estimado entre el 65 ...
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![]( "Inditex y Netflix, ¿una alianza de éxito?")
Inditex y Netflix, ¿una alianza de éxito?...Embajadores de calado internacional, estrellas de la música de fuerte tirón entre millennials y la Gen Z, macroinfluencers... y series de éxito. Son algunas de las claves en las colaboraciones y la estrategia de ma...
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![]( "Fashion Week de Seúl, el formato digital que seduce a los compradores chinos")
Fashion Week de Seúl, el formato digital que seduce a los compradores chinos...ahora mismo, pero los jóvenes diseñadores creativos que proponen piezas únicas y prácticas y que se orientan hacia los millennials están al alza. No me cabe ninguna duda de que estas marcas, que ya están creciendo ...
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![]( "Las casas de lujo intentan seducir a la Generación Z con bolsos y zapatillas")
Las casas de lujo intentan seducir a la Generación Z con bolsos y zapatillas...desanimar a los clientes. Las de Prada, Saint Laurent y Gucci, que pretenden llegar cada vez más a la Generación Z y millennials, son mucho más baratas.Queda por gestionar para las marcas el problema de la consiste...
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![]( "Abercrombie & Fitch ottimista grazie alle vendite online")
Abercrombie & Fitch ottimista grazie alle vendite online...durante le feste di fine anno, grazie a promozioni limitate e ad un inventario ridotto. Rivolta principalmente ai millennials, la griffe ha siglato partnership con le influencer su TikTok Charli e Dixie D’Amelio e ...
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![]( "Nomisma: il coronavirus ha accelerato la digitalizzazione del fashion italiano")
Nomisma: il coronavirus ha accelerato la digitalizzazione del fashion italiano...con l’acquisto. Il web è inoltre il luogo in cui i più giovani prendono maggiormente ispirazione: il 27% dei Young Millennials e degli appartenenti alla generazioneZ crea il proprio stile ispirandosi agli influence...
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![]( "Il lusso ringiovanisce l’età dei suoi clienti a colpi di borse trendy e sneaker")
Il lusso ringiovanisce l’età dei suoi clienti a colpi di borse trendy e sneaker...che però non scoraggia i clienti. Prada, Saint Laurent e Gucci, che hanno sempre più nel mirino la Generazione Z e i Millennials, sono nettamente meno cari. Resta da gestire per i brand il problema della coerenza d...
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![]( "Trasformazione digitale: nuovi brand aprono e-commerce o showroom virtuali")
Trasformazione digitale: nuovi brand aprono e-commerce o showroom virtuali...editoriale “Duvetica Crew”, raccolta di immagini di ambassador ed influencer, e la sezione “Let’s Play”, dedicata ai millennials con GIF scaricabili. Nato nel 2004 a Mogliano Veneto (TV), Duvetica aveva sperimentat...
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![]( "Con mascherina niente rossetto, cosmesi nel 2020 perde l'11,6%")
Con mascherina niente rossetto, cosmesi nel 2020 perde l'11,6%...aziende nostrane, il Made in Italy sta acquistando crescente valore come garanzia di qualità e sicurezza anche presso i millennials (+22% vs 2019) e la Gen Z (+39% vs 2019).Gianluca Toniolo, AD Lvmh P&C Italia e Gl...
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![]( "La moda Made in Italy del futuro? Sostenibile, di qualità, accessibile e integrata")
La moda Made in Italy del futuro? Sostenibile, di qualità, accessibile e integrata...ecosostenibilità.Luca De Albertis, Pixdata Gli utenti di riferimento appartengono alla generazione Z (35,7%) e ai millennials (32,1%). Essi sono caratterizzati da apertura mentale e predisposizione al cambiamento ...
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![]( "Hugo Boss pronto ad aggiudicarsi i servizi di Daniel Grieder")
Hugo Boss pronto ad aggiudicarsi i servizi di Daniel Grieder...diversi miliardi di euro di fatturato e che con Tommy Hilfiger ha saputo soddisfare le esigenze e comunicare con i millennials. Un aspetto molto importante, visto che Hugo Boss intende far decollare il brand Hugo, ...
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![]( "Per McKinsey, Pitti Immagine e CNMI si entra nell’epoca del “Silent Luxury”")
Per McKinsey, Pitti Immagine e CNMI si entra nell’epoca del “Silent Luxury”...sicurezza e dalla riscoperta di piccoli negozi e botteghe locali di vicinato. In Europa e USA saranno in particolare Millennials e Generazione Z a guidare la ripresa degli acquisti nei negozi. Anche in Cina, sarann...
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![]( "Safilo completa l’acquisizione di Blenders Eyewear")
Safilo completa l’acquisizione di Blenders Eyewear...di e-commerce e la società ha dichiarato di essere stata profittevole sin dalla sua fondazione, avendo conquistato millennials e Gen-Z attraverso iniziative di social media marketing basate su collaborazioni con in...
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![]( "Hugo Boss annuncia la partenza del proprio CEO")
Hugo Boss annuncia la partenza del proprio CEO...manager aveva semplificato l’offerta di Boss e spinto la label Hugo con un’offerta maggiormente orientata verso i millennials. Nel 2018, il suo contratto era stato rinnovato fino a marzo 2021, dunque è stato deciso...
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![]( "Über den Erwartungen: Online-Nachfrage beflügelt Gewinn von Abercrombie & Fitch")
Über den Erwartungen: Online-Nachfrage beflügelt Gewinn von Abercrombie & Fitch...organisierte und ein schärferes Bestandsmanagement einführte.Der Modehändler, der sich hauptsächlich an Jugendliche und Millennials richtet, arbeitete mit den TikTok-Influencern Charli und Dixie D’Amelio zusammen u...
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![]( "Kering steigt bei Vestiaire Collective ein")
Kering steigt bei Vestiaire Collective ein...widrigen Umständen zu behaupten, mehr als bewiesen. Die Resale-Branche insgesamt entwickelt sich schnell, besonders unter Millennials und Gen Z-Kunden, die die Retail-Landschaft der Zukunft beeinflussen werden. Wir...
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![]( "Neue Strategie: Unilever nimmt Millennials ins Visier")
Neue Strategie: Unilever nimmt Millennials ins VisierNach einem schwierigen Corona-Jahr verordnet sich der Konsumgüterkonzern eine neue Wachstumsstrategie. Das Unternehmen will sich künftig mehr auf Lifestyleprodukte konzentrieren.
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![]( "SMCP mit Umsatzrückgang von 23 % im Corona-Jahr 2020")
SMCP mit Umsatzrückgang von 23 % im Corona-Jahr 2020...Fortschritte bei unserer digitalen Roadmap mit der Einführung neuer Omnichannel-Dienste und bei unserer Ansprache von Millennials, insbesondere in China" gemacht habe.
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![]( "Die Luxusbranche im Angesicht einer neuen Generationen von Verbrauchern")
Die Luxusbranche im Angesicht einer neuen Generationen von Verbrauchern... sollte den Sektor dazu veranlassen, seine Geschäftsstrategien in den kommenden Jahren grundlegend zu ändern. Die Millennials und die unter 25-Jährigen werden in der Tat bis 2025 ein vorherrschendes Gewicht erlange...
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![]( "Luxusbranche: Verjüngung der Kundschaft über It-Bags und Sneaker")
Luxusbranche: Verjüngung der Kundschaft über It-Bags und Sneaker...Kunden nicht abzuschrecken scheint. Prada, Saint Laurent und Gucci, die sich stärker auf die Generation Z und die Millennials ausrichten, sind deutlich weniger teuer.Für die Marken bleibt die Schwierigkeit, über di...
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![]( "Zalando launcht Pre-owned im Fashion Store")
Zalando launcht Pre-owned im Fashion Store...startet Pre-owned Kategorie "Das Interesse für pre-owned Mode ist hoch und steigt kontinuierlich, besonders unter Millennials. Kunden vermissen allerdings einen unkomplizierten und verlässlichen Service, der alles ...
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![]( "Primark launcht Gaming-App")
Primark launcht Gaming-App...Gaming-Apps gewinnen bei Modemarken, die nach neuen Wegen suchen, um Millennials für sich zu gewinnen, immer mehr an Bedeutung. Primark hat eine mobile Gaming-App namens "Primark Legends" auf den Markt gebracht, be...
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![]( "Die Luxusbranche im Angesicht eines bewussteren und vernünftigeren Verbrauchers")
Die Luxusbranche im Angesicht eines bewussteren und vernünftigeren Verbrauchers...mehr auf ihrem Heimatmarkt anstatt weltweit. Der dritte kurzfristige Trend schließlich betrifft den Rückgang der von Millennials und Gen Z getätigten Käufe, da diese Verbrauchergruppen finanziell am stärksten von d...
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![]( "Unilever und L'Oréal an Charlotte Tilbury interessiert")
Unilever und L'Oréal an Charlotte Tilbury interessiert...Welt, darunter Unilever und L'Oréal, haben in den letzten Jahren Nischen- und Premiummarken aufgekauft, mit dem Ziel, Millennials anzusprechen, die weitgehend von Social-Media-Trends beeinflusst werden.Unilever zah...
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![]( "千禧一代消费习惯和老一代不同吗？美联储最新报告显示：美国年轻人只是比老一代更穷了而已！")
千禧一代消费习惯和老一代不同吗？美联储最新报告显示：美国年轻人只是比老一代更穷了而已！...一直以来，美国人都认为千禧一代（1981~1997年出生的年轻人）消费行为发生重大转变，直接扼杀了包括出租车、信用卡、奶酪在内的多个传统行业。然而，美国联邦储备委员会（the Federal Reserve）近日公布的一项名为《Are Millennials Different?（千禧一代真的和老一代不同吗？）》的研究报告称，在考虑到年龄和人口特征等因素的基础上，千禧一代的消费偏好与X 世代（1965~1980年出生的人）和...
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![]( "“千禧一代”及“Z世代”已成为可持续发展消费及投资先锋，普华永道发布2018版《千禧一代与Z世代对比观察报告》")
“千禧一代”及“Z世代”已成为可持续发展消费及投资先锋，普华永道发布2018版《千禧一代与Z世代对比观察报告》...“绿色“时尚的践行者和守护者。在10月16日举办的 Milano Fashion Global Summit 米兰全球时尚峰会期间，知名咨询机构 PwC 普华永道发布了2018年也即总第三版的“Osservatorio PwC Millennials vs Generation Z”《千禧一代与Z世代对比观察报告》。报告揭示了一系列千禧一代与Z世代的消费习惯：约有1/6的人认为产品质量是他们决定购买服装和配饰的先决条件，而约...
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![]( "深耕潮流文化13年的YOHO! 宣布完成2500万美元E+轮融资，周大福常务董事郑志刚旗下基金领投")
深耕潮流文化13年的YOHO! 宣布完成2500万美元E+轮融资，周大福常务董事郑志刚旗下基金领投...甲级写字楼网络K11 Atelier；奢华服务式酒店住宅；开放式教育平台K11 Kulture Academy；以自然及美艺为主题的革新零售空间K11 Natural；利用崭新科技推动的顾问及市场调查机构K11 Chinese Millennials Taskforce；以及首间扶植中国艺术家及策展人的非牟利机构K11 Art Foundation。集团预计2023年，K11品牌的足迹将遍布大中华地区的九个城市。关于C Ve...
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![]( "智能化、沉浸式、全品类，丝芙兰亚洲首家概念店落户上海，它会成为美妆零售的新未来吗？")
智能化、沉浸式、全品类，丝芙兰亚洲首家概念店落户上海，它会成为美妆零售的新未来吗？...是丝芙兰为应对中国消费者消费需求和消费习惯不断变化的重要举措。当下，新一代消费者更加理性和独立，他们在门店更偏向于自行挑选产品，这是因为美妆博主和 KOL的美妆教程已经让消费者提前在线上完成了“妆前教育”。《Targeting Millennials in Beauty Innovation Report 2017（针对千禧一代的2017年美妆创新报告）》显示，63%的千禧一代表示，对于博主/用户评论和品牌自身宣传，他们更愿...
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![]( "Launchmetrics最新报告：美妆业背后的营销影响力价值 55.56%来自KOL，仅19.43%来自媒体")
Launchmetrics最新报告：美妆业背后的营销影响力价值 55.56%来自KOL，仅19.43%来自媒体...倍。这样的人口比例变化导致如今很多品牌开始将千禧一代消费者视为品牌战略核心目标群体。这些年轻消费群体与传统的老一代消费者不同，他们很少通过电视购物，其购物决策更多的是受到社交媒体上意见领袖的推荐的影响。根据《Targeting Millennials in Beauty Innovation Report 2017（针对千禧一代的2017年美妆创新报告）》显示，63%的千禧一代表示，面对博主/用户评论和品牌自身宣传时，他们更...
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![]( "Dolce&Gabbana创始人表示：想学习与“千禧一代”对话沟通")
Dolce&Gabbana创始人表示：想学习与“千禧一代”对话沟通...的“千禧一代”与其他同龄人有什么不同之处吗？Domenico Dolce 和 Stefano Gabbana：他们很年轻，尽管有着令人瞩目的姓氏但归根结底他们都还是年轻人，可以算是新一代的皇室贵族。如今他们被称为“千禧一代”（ Millennials ），我们这代人在年轻时则被称为是 Paninari （帕尼尼的孩子，20世纪 70至 80年代生于意大利的时尚追随者）。所谓的“千禧一代”的说法是 4年前那些美妆公司为了寻找新...
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![]( "结实耐用也时尚！百年工装品牌 Carhartt 传递“努力工作”的美国价值观")
结实耐用也时尚！百年工装品牌 Carhartt 传递“努力工作”的美国价值观...5万美元发展为年销售额 16亿美元的行业领头羊。2014年，L.L. Bean 经典产品 Bean Boot 创造了 45万双的销售记录。专注于千禧一代的市场研究的 FutureCast 公司总裁、《Marketing to Millennials》作者 Jeff Fromm 评价L.L. Bean这个老牌“因为实用而很酷”，赢得了众多年轻消费者。除专业户外品牌以外， J. Crew 这样的时尚品牌也有了自己的工装支线 W...
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![]( "奢侈品牌目前的最大担忧是什么？")
奢侈品牌目前的最大担忧是什么？...在不知不觉中已发生令人惊讶的变革，千禧一代正逐渐成为新的时尚消费主力军，如果奢侈品牌现在忽视这一人群的存在，将来也很难再引起该人群关注，进而错失市场甚至品牌被边缘化。 千禧一代，指的是1983年至2000年期间出生的群体，英文是Millennials，同义词Y一代，这代人的成长和互联网和智能手机高速发展时期相吻合。有分析指出，全球最富有人口规模逐渐年轻化，这一代人的消费能力正在快速膨胀，品牌数字化的程度成为了能否吸引他们购买...
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![]( "这份报告说，中国年轻人热爱买买买，还不是因为有爸妈撑腰")
这份报告说，中国年轻人热爱买买买，还不是因为有爸妈撑腰...总部位于洛杉矶的商业地产服务和投资公司世邦魏理仕（CBRE）最近发布了一份名为“Aisa Pacific Millennials: Shapping the Future of Real Estate”的报告，结论可能会让一些年轻人感到尴尬无奈，同时又令零售商们喜笑颜开：因为住房成本过高，大部分中国年轻人还跟自己的父母住在一起。这意味着，在住房上节省下来的钱可能越来越多地流向购物和娱乐。这份报告调查了全球 13000 名年龄...
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![]( "千禧一代为何爱上老式粗苯的“丑鞋”？实用即新潮！")
千禧一代为何爱上老式粗苯的“丑鞋”？实用即新潮！...日益关注，认为鞋子不仅要展示个性，还要能解决实际需求。”而据 Dorsey 透露，公司的初步研究显示， 00后甚至比千禧一代更追求实用性。专注于千禧一代的市场研究的 FutureCast 公司总裁、《Marketing to Millennials》作者 Jeff Fromm 表示：实用性是千禧一代的关键词。他说主要有两个驱动因素：“部分实用性品牌在设计和功能方面很强大；这些品牌中的许多产品不仅质量好，还够独特。”这些特性...
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![]( "Snapchat forecasts $1 billion ad revenues for next year")
Snapchat forecasts $1 billion ad revenues for next year...dollars in ad revenues in the coming year. “Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses,” ...
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![]( "Report: Global online beauty and personal care market to soar")
Report: Global online beauty and personal care market to soar... segment are tech-savvy, price-sensitive, and prefer shopping online. It has been noted that almost 41 percent of millennials visit physical stores to appraise merchandise they want to later purchase online at a lo...
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![]( "Korean cosmetics shine in China, draw investors")
Korean cosmetics shine in China, draw investors...short product development cycle - a "fast beauty" approach that is increasingly popular among Chinese and other Asian millennials, gaining exposure in the United States and Europe, and attracting high-profile forei...
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![]( "Alibaba's Taobao Maker Festival highlights platform benefits to entrepreneurs")
Alibaba's Taobao Maker Festival highlights platform benefits to entrepreneurs...release it is putting a particular focus on China’s young generation, because it is the most active group on Taobao.“Millennials are the driving force behind Taobao Marketplace, with 70 percent of buyers in their 2...
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![]( "Menswear Milan offers cool fashion and comfort for Millennials")
Menswear Milan offers cool fashion and comfort for MillennialsMen’s Fashion Week in Milan wrapped up June 21 with positive results, despite the many defections from its schedule. The clothes on view were diverse and of exceptional quality, with designers focusing on comfort and ...
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![]( "Prada looking to dress Millennials")
Prada looking to dress MillennialsFor next summer Miuccia Prada is proposing a super sporty wardrobe, fit for travellers of the new millennium, a tongue-in-cheek reinterpretation of the label's design codes.
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![]( "Cue Connect study creates 5 millennial retail shopping profiles")
Cue Connect study creates 5 millennial retail shopping profiles...Millennials, or Gen Y, account for 80 million consumers. They currently spend an estimated $600 billion on retail purchases, and are on track to reach $1.4 trillion by 2020.
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![]( "Condé Nast partners with Gucci for film series")
Condé Nast partners with Gucci for film series...and CEO, commented, “Digital narrative – whether through film, social media or native journalism – is the way that Millennials in particular like to be engaged today. Consequently, this type of innovative approach ...
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![]( "Diamonds are real and rare as well as forever, producers say")
Diamonds are real and rare as well as forever, producers say...said in a statement. "The opportunity exists for diamonds to represent the rare, precious and real connections that millennials crave."Challenges for the diamond industry have included competition from synthetic di...
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![]( "Luxury brands struggle to attract Internet generation")
Luxury brands struggle to attract Internet generation...Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.
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![]( "Впервые на выставке Collection Premiere Moscow будет представлена экспозиция Modest Fashion")
Впервые на выставке Collection Premiere Moscow будет представлена экспозиция Modest Fashion...стремительно набирающий обороты тренд в моде и бизнесе, продвигаемый преимущественно так называемым поколением М (Muslim Millennials), завоевывает все большую аудиторию, выйдя за рамки религиозных, культурных, обще...
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![]( "Исследование об особенностях поведения клиентов-«миллениалов»")
Исследование об особенностях поведения клиентов-«миллениалов»...Согласно исследованию консультационного агенства в ритейле Demandware под названием «Reaching Millennials: attraction and influencer», поколение миллениалов продолжает удивлять наблюдателей, потому что оно все боль...
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![]( "米原康正とプランティカによる展覧会が青山で開催、ミルクフェドとのコラボTシャツを先行発売")
米原康正とプランティカによる展覧会が青山で開催、ミルクフェドとのコラボTシャツを先行発売... アーティストの米原康正とフラワーアートユニット「プランティカ」による展覧会「Flower Children - "The Millennials"」が、青山のボタニカルショップ スプーンビルで開催される。
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![]( "「ドルチェ＆ガッバーナ」、ミレニアルズにフォーカスした書籍を発売")
「ドルチェ＆ガッバーナ」、ミレニアルズにフォーカスした書籍を発売... ラグジュアリーブランドが軒並みミレニアルズ世代に注目するなか、「ドルチェ＆ガッバーナ」は、新しい書籍『Millennials, The New Renaissance』を発売した。
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![]( "コムアイや奈良裕也も、ドルガバがミレニアルズにフィーチャーした本を発売")
コムアイや奈良裕也も、ドルガバがミレニアルズにフィーチャーした本を発売...ミレニアルズ ニュー ルネッサンス（Dolce&Gabbana Generation Millennials The New Renaissance）」を11月14日にAmazonで発売する。Dolce&Gabbana Generation Millennials The New Renaissance ドルチェ＆ガッバーナは、10月4日に新宿伊勢丹で「ミレニアルズ ドルチェ＆ガッバーナ東京（Millennials Dolce&Gabbana Tokyo）」を開催するなど、"未来を象徴す
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![]( "ドルチェ＆ガッバーナが日本のミレニアルズ100人を起用、閉店後の伊勢丹で初のショー")
ドルチェ＆ガッバーナが日本のミレニアルズ100人を起用、閉店後の伊勢丹で初のショー... 「ドルチェ＆ガッバーナ（Dolce & Gabbana）」がミレニアルズ向けの日本限定コレクションの発売を記念し、総勢101人のモデルを起用したファッションショー「ミレニアルズ ドルチェ＆ガッバーナ東京（Millennials Dolce&Gabbana Tokyo）」を閉店後の伊勢丹新宿店で開催した。ブランドおよび伊勢丹にとって、営業時間外の店内で開催する大規模なファッションショーは初の試みとなった。新宿伊勢丹で行われた...
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![]( "ミレニアル世代が提案するホテル×コワーキングスペース「ザ・ミレニアルズ」京都に開業")
ミレニアル世代が提案するホテル×コワーキングスペース「ザ・ミレニアルズ」京都に開業... グローバルエージェンツが、7月14日に開業する宿泊施設「ザ・ミレニアルズ（The Millennials）」の内部を公開した。キッチンやダイニングスペースといった共用スペースを充実させたほか、コワーキングスペース「アンドワーク（Andwork）」を併設。従来のビジネスホテルやカプセルホテルなどの宿泊特化型とは反し、ミレニアル世代が"敢えて泊まりたくなる"ライフスタイル施設に仕上げたという。 同社のライフスタイルホテル事...
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![]( "Semana da Moda de Milão começa na sexta-feira com edição inovadora e 39 marcas")
Semana da Moda de Milão começa na sexta-feira com edição inovadora e 39 marcas...s do momento, marcado pela pandemia.“Agora é fundamental se comunicar com os consumidores e principalmente com os millennials, que são os principais consumidores de moda atualmente”, explicou Tajani à imprensa. Os ...
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![]( "Marcas de luxo rejuvenescem clientela graças às bolsas e sneakers")
Marcas de luxo rejuvenescem clientela graças às bolsas e sneakers... não desencorajando assim os clientes. Os da Prada, Saint Laurent e Gucci, que visam cada vez mais a Geração Z e os millennials, são significativamente mais baratos.Resta, para as marcas, gerir o problema da coerên...
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![]( "Mercado de segunda mão atrai cada vez mais consumidores")
Mercado de segunda mão atrai cada vez mais consumidores... que vendem as suas roupas para poder comprar roupas novas de segunda mão com bastante frequência, mas também os "millennials trendy" que são muito ativos nas interacções sociais, e também revendem para adquirir no...
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![]( "Luxo de segunda mão experimenta aumento nas vendas de alto valor durante a pandemia")
Luxo de segunda mão experimenta aumento nas vendas de alto valor durante a pandemia...consignatários desde o início da pandemia, sendo 37% dos recém-chegados durante o segundo trimestre da Geração Z ou Millennials. Na revenda de vestuário urbano, a Balenciaga foi a marca mais popular "Um aspecto pos...
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![]( "Zalando aposta na moda de alta gama com Moschino, Alberta Ferretti e Proenza Schouler")
Zalando aposta na moda de alta gama com Moschino, Alberta Ferretti e Proenza Schouler...A Zalando conta com a maior base de clientes da Geração Z e millennials de toda a Europa, pelo que aposta nas suas compras de luxo na plataforma a médio prazo.
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![]( "Coach impulsiona a Tapestry no trimestre de festas mas coronavírus ameaça resultados")
Coach impulsiona a Tapestry no trimestre de festas mas coronavírus ameaça resultados...coleção de bolsas e carteiras com o tema "Guerra nas Estrelas".Para manter os compradores em loja, especialmente os millennials e a geração Z, a marca também recorreu ao ator Michael B. Jordan para criar uma linha ...
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![]( "Lancôme abre flagship na Champs-Elysées em Paris")
Lancôme abre flagship na Champs-Elysées em Paris...fundada em 1935 espera crescer ainda mais graças à nova fragrância feminina Idôle, lançada em julho e voltada para os millennials.
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![]( "Kipling vai lançar malas rígidas e leves no próximo ano")
Kipling vai lançar malas rígidas e leves no próximo ano...serão lançadas em janeiro.Esta novidade é mais um indício de que a Kipling está se reinventando e quer atingir os millennials. A iniciativa RentyourKipling, lançada em setembro, mostra esse foco. Ela fornece um ser...
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![]( "Estée Lauder adquire empresa coreana de skincare Dr. Jart+")
Estée Lauder adquire empresa coreana de skincare Dr. Jart+...até atingir vendas de mais de 500 milhões de dólares este ano, impulsionada por um número de dedicados seguidores millennials na Ásia e nos Estados Unidos. A marca beneficia de uma rápida capacidade de lançamento n...
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![]( "Shiseido reduz previsões para 2019")
Shiseido reduz previsões para 2019...845 milhões de dólares destinada a fortalecê-la nos Estados Unidos, especialmente entre os consumidores mais jovens (millennials).
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![]( "Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online")
Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online...temporada navideña, gracias a promociones limitadas y un inventario reducido.Dirigida principalmente a adolescentes y millennials, la marca se asoció con los influencers de TikTok Charli y Dixie D'Amelio y aumentó ...
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![]( "Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia")
Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia...los dispositivos móviles”.Esto vendrá con un enfoque renovado en los consumidores más jóvenes, como la Gen Z y los millennials, así como en ropa informal en varias categorías de productos.La compañía dijo que la in...
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![]( "Pánuco pone broche a la segunda jornada de Intermoda 74")
Pánuco pone broche a la segunda jornada de Intermoda 74...los datos que arrojó la presentación de Prado fue sobre el gasto en el e-commerce, específicamente por parte de los "millennials", que invierten online hasta 1066 pesos al mes en promedio. Sin embargo, este gasto e...
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![]( "Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas")
Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas...momento marcado por la pandemia."Ahora es indispensable para comunicarse con los consumidores y especialmente con los millennials, hoy los principales usuarios del mundo de la moda", explicó Tajani a la prensa.Entr...
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![]( "El sector del lujo casi se duplica en China en 2020")
El sector del lujo casi se duplica en China en 2020...continental se ha recuperado después de los cierres gracias a cuatro motores: una mayor repatriación, los compradores millennials y de la Gen Z, la continua digitalización y las tiendas libres de impuestos de Haina...
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![]( "El lujo se enfrenta a la disruptiva nueva generación de consumidores")
El lujo se enfrenta a la disruptiva nueva generación de consumidores... obligaría a la industria a cambiar profundamente sus estrategias comerciales en los próximos años. De hecho, los millennials y los menores de 25 años adquirirán un rol predominante para 2025, estimado entre el 65 ...
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![]( "Inditex y Netflix, ¿una alianza de éxito?")
Inditex y Netflix, ¿una alianza de éxito?...Embajadores de calado internacional, estrellas de la música de fuerte tirón entre millennials y la Gen Z, macroinfluencers... y series de éxito. Son algunas de las claves en las colaboraciones y la estrategia de ma...
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![]( "Las casas de lujo intentan seducir a la Generación Z con bolsos y zapatillas")
Las casas de lujo intentan seducir a la Generación Z con bolsos y zapatillas...desanimar a los clientes. Las de Prada, Saint Laurent y Gucci, que pretenden llegar cada vez más a la Generación Z y millennials, son mucho más baratas.Queda por gestionar para las marcas el problema de la consiste...
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![]( "El mercado de la segunda mano atrae cada vez a más clientes")
El mercado de la segunda mano atrae cada vez a más clientes...que venden su ropa para poder comprar ropa nueva de segunda mano, con bastante frecuencia, pero también los "trendy millennials" que son muy activos en términos de interacciones sociales, y también revenden para ad...
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![]( "Seis de cada diez argentinos seguirán comprando online cuando finalice la pandemia")
Seis de cada diez argentinos seguirán comprando online cuando finalice la pandemia...impulso. A nivel etario, los Baby Boomers y Generación X son los que tienden a comprar por necesidad, mientras que los Millennials y Centennials son más proclives a comprar por tentación o aprovechar oportunidades....
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![]( "Milano Fashion Week Men's: uma edição inovadora com 39 marcas")
Milano Fashion Week Men's: uma edição inovadora com 39 marcas...particulares do momento marcado pela pandemia.“Agora é fundamental comunicar com os consumidores e principalmente com os millennials, que são os principais consumidores de moda atualmente”, disse ainda Tajani à imp...
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![]( "Marcas de luxo rejuvenescem clientela à custa de bolsas e sneakers")
Marcas de luxo rejuvenescem clientela à custa de bolsas e sneakers...Balenciaga, não desencorajando assim os clientes. Prada, Saint Laurent e Gucci, que visam cada vez mais a Geração Z e os millennials, são significativamente mais baratos.Resta, para as marcas, gerir o problema da c...
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![]( "Consumidores em mutação")
Consumidores em mutação...Collaborative Fund, numa entrevista em abril à CNBC.Os Millennials deverão, por isso, continuar a reduzir o consumo. Segundo um estudo de março da app de finanças pessoais Tally, 59% dos Millennials admitiram que tinham tomado ou...
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![]( "Luxo em segunda mão experimenta aumento nas vendas de alto valor durante a pandemia")
Luxo em segunda mão experimenta aumento nas vendas de alto valor durante a pandemia...envolver-se na economia circular", disse Rati Levesque, COO e chefe de marketing da plataforma The RealReal."Geração Z, Millennials e Men são as novas estrelas das marcas de luxo, e as marcas que se ligam ao que qu...
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![]( "Zalando aposta na moda de alta gama com Moschino, Alberta Ferretti e Proenza Schouler")
Zalando aposta na moda de alta gama com Moschino, Alberta Ferretti e Proenza Schouler...A Zalando conta com a maior base de clientes da Geração Z e millennials de toda a Europa, pelo que aposta nas suas compras de luxo na plataforma a médio prazo.
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![]( "Coach impulsiona Tapestry no trimestre de festas, mas coronavírus ameaça resultados")
Coach impulsiona Tapestry no trimestre de festas, mas coronavírus ameaça resultados...coleção de bolsas e carteiras com o tema "Guerra nas Estrelas".Para manter os compradores em loja, especialmente os millennials e a geração Z, a marca também recorreu ao ator Michael B. Jordan para criar uma linha ...
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![]( "Lancôme abre flagship nos Champs-Elysées em Paris")
Lancôme abre flagship nos Champs-Elysées em Paris...fundada em 1935 espera crescer ainda mais graças à nova fragrância feminina Idôle, lançada em julho e pensada para os millennials.
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![]( "Kipling vai lançar malas rígidas e leves no próximo ano")
Kipling vai lançar malas rígidas e leves no próximo ano...serão lançadas em janeiro.Esta novidade é mais um indício de que a Kipling está a reinventar-se e quer atingir os millennials. A iniciativa RentyourKipling, lançada em setembro, mostra esse foco. Esta fornece um se...
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![]( "Estée Lauder adquire empresa coreana de skincare Dr. Jart+")
Estée Lauder adquire empresa coreana de skincare Dr. Jart+...até atingir vendas de mais de 500 milhões de dólares este ano, impulsionada por um número de dedicados seguidores millennials na Ásia e nos Estados Unidos. A marca beneficia de uma rápida capacidade de lançamento n...
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![]( "Shiseido reduz previsões para 2019")
Shiseido reduz previsões para 2019...845 milhões de dólares destinada a fortalecê-la nos Estados Unidos, especialmente entre os consumidores mais jovens (millennials).
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![]( "China and digital strength are key for SMCP despite wider sales fall")
China and digital strength are key for SMCP despite wider sales fall...made “solid progress towards our digital roadmap with the launch of new omnichannel services and in our approach to millennials, particularly in China”.
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![]( "'Myth busting' Klarna campaign champions consumer protection")
'Myth busting' Klarna campaign champions consumer protection...taken to highlight the need to better protect consumers with an out-of-home campaign that targets its core audience — Millennials to Gen Xers — to challenge common stereotypes. Championing consumers who are managi...
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![]( "Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus")
Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus...applying a full mobile-first approach”.And this will come with a renewed focus on younger consumers, such as Gen Z and Millennials, as well as on casualwear across various product categories. The company said that ...
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![]( "Juliette Has a Gun sells minority stake to Cathay Capital")
Juliette Has a Gun sells minority stake to Cathay Capital...us to adopt an omni-channel marketing strategy in order to offer the service and personalised experience sought by Millennials and the younger generations of consumers. Cathay Capital is the ideal partner to bolste...
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![]( "JD Sports 'links with' Authentic Brands on Topshop bid")
JD Sports 'links with' Authentic Brands on Topshop bid...its slightly older customer base means it may struggle to reinstate Topshop’s front-of-mind appeal among Gen Z and millennials,” she said. She also thinks that a JD-ABG bid would be the best news for physical retai...
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![]( "Apparel and accessories top gift list for last-minute holiday shoppers")
Apparel and accessories top gift list for last-minute holiday shoppers...shopping in stores. This trend was fairly evenly distributed across different age groups, with 67% of Gen Zers, 64% of Millennials, 63% of Gen Xers, 58% of Baby Boomers and 57% of Silent Gen-ers intending to hit br...
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![]( "China almost doubles luxury share in 2020, says Bain and Tmall report")
China almost doubles luxury share in 2020, says Bain and Tmall report...ar and shoes growing about 40% to 50% and high-end watches about 20%.Many of the people buying these products are Millennials and Gen Z and they will continue to spend on luxury in the years ahead. Nearly three-qua...
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![]( "Seoul Fashion Week wins over Chinese buyers with digital format")
Seoul Fashion Week wins over Chinese buyers with digital format...corporate brands are currently struggling, but young and creative designers with unique and practical items, targeting millennials are on the rise. I have no doubt these brands, already growing in Asian markets, wi...
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![]( "UK consumers demand greener products in wake of pandemic - survey")
UK consumers demand greener products in wake of pandemic - survey...in London, where 52% of consumers said they’d changed their habits.The shift was also particularly noticeable among Millennials (those now in their 20s and 30s), with 54% saying they now buy more from green busines...
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![]( "The pre-owned fashion market’s growing appeal")
The pre-owned fashion market’s growing appeal...‘impulsive sophisticates’, who sell their clothes to buy other second-hand items, and do so very frequently; ‘trendy Millennials’, very active in terms of social interaction, they too interested in reselling in ord...
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![]( "Americans take to 'buy now, pay later' shopping during pandemic, but can they afford it?")
Americans take to 'buy now, pay later' shopping during pandemic, but can they afford it?...tripled in the July-September quarter from a year earlier.Over half of Afterpay's customers in the United States are millennials, aged 25 to 40 years-old, it said.BNPL models vary, with some companies earning most ...
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![]( "China and digital strength are key for SMCP despite wider sales fall")
China and digital strength are key for SMCP despite wider sales fall...made “solid progress towards our digital roadmap with the launch of new omnichannel services and in our approach to millennials, particularly in China”.
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![]( "Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus")
Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus...applying a full mobile-first approach”.And this will come with a renewed focus on younger consumers, such as Gen Z and Millennials, as well as on casualwear across various product categories. The company said that ...
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![]( "JD Sports 'links with' Authentic Brands on Topshop bid")
JD Sports 'links with' Authentic Brands on Topshop bid...its slightly older customer base means it may struggle to reinstate Topshop’s front-of-mind appeal among Gen Z and millennials,” she said. She also thinks that a JD-ABG bid would be the best news for physical retai...
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![]( "Juliette Has a Gun sells minority stake to Cathay Capital")
Juliette Has a Gun sells minority stake to Cathay Capital...us to adopt an omni-channel marketing strategy in order to offer the service and personalised experience sought by Millennials and the younger generations of consumers. Cathay Capital is the ideal partner to bolste...
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![]( "Apparel and accessories top gift list for last-minute holiday shoppers")
Apparel and accessories top gift list for last-minute holiday shoppers...shopping in stores. This trend was fairly evenly distributed across different age groups, with 67% of Gen Zers, 64% of Millennials, 63% of Gen Xers, 58% of Baby Boomers and 57% of Silent Gen-ers intending to hit br...
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![]( "China almost doubles luxury share in 2020, says Bain and Tmall report")
China almost doubles luxury share in 2020, says Bain and Tmall report...ar and shoes growing about 40% to 50% and high-end watches about 20%.Many of the people buying these products are Millennials and Gen Z and they will continue to spend on luxury in the years ahead. Nearly three-qua...
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![]( "Seoul Fashion Week wins over Chinese buyers with digital format")
Seoul Fashion Week wins over Chinese buyers with digital format...corporate brands are currently struggling, but young and creative designers with unique and practical items, targeting millennials are on the rise. I have no doubt these brands, already growing in Asian markets, wi...
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![]( "The pre-owned fashion market’s growing appeal")
The pre-owned fashion market’s growing appeal...‘impulsive sophisticates’, who sell their clothes to buy other second-hand items, and do so very frequently; ‘trendy Millennials’, very active in terms of social interaction, they too interested in reselling in ord...
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![]( "A millennials love affair: China's second-hand luxury goods market booms")
A millennials love affair: China's second-hand luxury goods market booms...the once shunned second-hand goods sector, with online stores surfing a wave of pent-up demand from shoppers, led by millennials.
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![]( "Helix launches its first smartwatch in India")
Helix launches its first smartwatch in India...to strengthen its presence in the smartwatch segment. Helix launches its first smartwatch in India Timex is eyeing millennials to drive growth of its newly launched product and expects strong sales due to its affor...
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![]( "Mamaearth collaborates with Anita Hassanandani to tap millennials")
Mamaearth collaborates with Anita Hassanandani to tap millennials...Hassanandani for its haircare, skincare, and baby care categories.Mamaearth collaborates with Anita Hassanandani to tap millennials With this strategic association, Mamaearth plans to strengthen its presence in the...
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![]( "Honasa Consumer eyes Rs 100 crore revenue run rate by 2022 for skincare brand The Derma Co")
Honasa Consumer eyes Rs 100 crore revenue run rate by 2022 for skincare brand The Derma Co...introduce such products and grow with the increasing demand. We already cater to a consumer base of half a million millennials across top metros, such as Delhi, Mumbai, Bangalore, Hyderabad and Chennai. With the re...
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![]( "The Souled Store to sell Liverpool Football Club apparel in India")
The Souled Store to sell Liverpool Football Club apparel in India...partnership, Vedang Patel, co-founder of The Souled Store, in a statement said: “This launch will help us cater to today’s millennials. Indian Liverpool fans will get authentic merchandise without having to wait we...
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![]( "China and digital strength are key for SMCP despite wider sales fall")
China and digital strength are key for SMCP despite wider sales fall...made “solid progress towards our digital roadmap with the launch of new omnichannel services and in our approach to millennials, particularly in China”.
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![]( "Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus")
Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus...applying a full mobile-first approach”.And this will come with a renewed focus on younger consumers, such as Gen Z and Millennials, as well as on casualwear across various product categories. The company said that ...
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![]( "Juliette Has a Gun sells minority stake to Cathay Capital")
Juliette Has a Gun sells minority stake to Cathay Capital...us to adopt an omni-channel marketing strategy in order to offer the service and personalised experience sought by Millennials and the younger generations of consumers. Cathay Capital is the ideal partner to bolste...
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![]( "Bhuvan Bam expands his merchandising brand with launch of Youthiapa 2.0")
Bhuvan Bam expands his merchandising brand with launch of Youthiapa 2.0...hoodies, t-shirts, and more.The Youthiapa 2.0 is an extension of the original Youthiapa brand and targeted at the millennials. The brand is banking on its affordable pricing to boost sales of its products.Commentin...
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![]( "China almost doubles luxury share in 2020, says Bain and Tmall report")
China almost doubles luxury share in 2020, says Bain and Tmall report...ar and shoes growing about 40% to 50% and high-end watches about 20%.Many of the people buying these products are Millennials and Gen Z and they will continue to spend on luxury in the years ahead. Nearly three-qua...
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![]( "Kavya Singh Kundu launches namesake sustainable fashion label")
Kavya Singh Kundu launches namesake sustainable fashion label...personal style and her love for all things bling and shiny. The label's target market is nature and fashion-conscious millennials, which it hopes will drive sales of its products. The designer’s collections have be...
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![]( "Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online")
Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online...temporada navideña, gracias a promociones limitadas y un inventario reducido.Dirigida principalmente a adolescentes y millennials, la marca se asoció con los influencers de TikTok Charli y Dixie D'Amelio y aumentó ...
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![]( "Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia")
Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia...los dispositivos móviles”.Esto vendrá con un enfoque renovado en los consumidores más jóvenes, como la Gen Z y los millennials, así como en ropa informal en varias categorías de productos.La compañía dijo que la in...
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![]( "Pánuco pone broche a la segunda jornada de Intermoda 74")
Pánuco pone broche a la segunda jornada de Intermoda 74...los datos que arrojó la presentación de Prado fue sobre el gasto en el e-commerce, específicamente por parte de los "millennials", que invierten online hasta 1066 pesos al mes en promedio. Sin embargo, este gasto e...
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![]( "Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas")
Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas...momento marcado por la pandemia."Ahora es indispensable para comunicarse con los consumidores y especialmente con los millennials, hoy los principales usuarios del mundo de la moda", explicó Tajani a la prensa.Entr...
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![]( "El sector del lujo casi se duplica en China en 2020")
El sector del lujo casi se duplica en China en 2020...continental se ha recuperado después de los cierres gracias a cuatro motores: una mayor repatriación, los compradores millennials y de la Gen Z, la continua digitalización y las tiendas libres de impuestos de Haina...
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![]( "El lujo se enfrenta a la disruptiva nueva generación de consumidores")
El lujo se enfrenta a la disruptiva nueva generación de consumidores... obligaría a la industria a cambiar profundamente sus estrategias comerciales en los próximos años. De hecho, los millennials y los menores de 25 años adquirirán un rol predominante para 2025, estimado entre el 65 ...
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![]( "Inditex y Netflix, ¿una alianza de éxito?")
Inditex y Netflix, ¿una alianza de éxito?...Embajadores de calado internacional, estrellas de la música de fuerte tirón entre millennials y la Gen Z, macroinfluencers... y series de éxito. Son algunas de las claves en las colaboraciones y la estrategia de ma...
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![]( "Las casas de lujo intentan seducir a la Generación Z con bolsos y zapatillas")
Las casas de lujo intentan seducir a la Generación Z con bolsos y zapatillas...desanimar a los clientes. Las de Prada, Saint Laurent y Gucci, que pretenden llegar cada vez más a la Generación Z y millennials, son mucho más baratas.Queda por gestionar para las marcas el problema de la consiste...
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![]( "El eFashion Day de Privalia será online este 2020")
El eFashion Day de Privalia será online este 2020...Center for Generational Kinetics, la firma número uno de investigación, oratoria y asesoría estratégica de Gen Z y Millennials en Estados Unidos. Además de Craig Crawford, consultor estratégico con más de 30 años d...
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![]( "El mercado de la segunda mano atrae cada vez a más clientes")
El mercado de la segunda mano atrae cada vez a más clientes...que venden su ropa para poder comprar ropa nueva de segunda mano, con bastante frecuencia, pero también los "trendy millennials" que son muy activos en términos de interacciones sociales, y también revenden para ad...
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![]( "Geraldine Wharry: Nostalgia Part I")
Geraldine Wharry: Nostalgia Part INostalgia is a heightened, sugar-coated idea of the past that has been hung onto, creating a new style. It fuels design and the need to re-tell a familiar story.
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![]( "Arsutoria: \"Grandeur\" Trend AW 2017/18")
Arsutoria: "Grandeur" Trend AW 2017/18A celebration of hyped-up decor with the prestigious classic. Eclectic and grandiose remake of decorative excess. Ornamental and innovative braiding through a refined digital collage.
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![]( "NellyRodi: Trends for Spring-Summer 2017")
NellyRodi: Trends for Spring-Summer 2017Pushing the envelope is going to be a leitmotif during Spring-Summer 2017, with the accent on boldness and daring. This surge of audacity derives from broad sociological megatrends : The Millennials, the "Human factor...
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R-Evolution -Society - "Luxury et Resilience", interview with Eric Briones -
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Versace Show - Women's Collection Autumn/Winter 2018/19 in Milan -
Best of Menswear: Spring/Summer Fashion Shows 2018 -
Best of Milan Menswear: Spring/Summer Fashion Shows 2018 -
Dolce & Gabbana Fashion Show - Menswear Spring/Summer Collection 2018 -
Best of Fashion Weeks - When fashion engages... Top 5 messages seen in the shows