Woolrich is marking its evolving transformation with a newly updated logo and a "complete visual rebranding". Developed by Pentagram, the new logo pays homage to the brand's Red and Black Buffalo Check.
The Florentine menswear event, which ended on Friday with a slight downturn in visitors, introduced a new exhibition area and fresh initiatives, including its first-ever show dedicated to outdoor wear.
Wrangler is opening a pop-up shop in London's Soho for the launch of its premium Icons collection this month with a focus on music inspiration and a schedule of bands performing there as part of the marketing support.
The American outdoor label unveiled its new strategy at Pitti Uomo, revealing a project focused on in-store experience, social networks and storytelling in Asia and the US, with plans for a new flagship in New York.