After stepping into fine jewellery, luxury brand Gucci has diversified into luxury watch-making with a dedicated collection conceptualised by creative director Alessandro Michele and manufactured in Switzerland.
According to a study from data analysis specialist Retviews, the label's success is down to its focus on its assortment, which brings together exclusivity and inclusivity, and its reactiveness to trends.
Gucci tapped artist Sean Vegezzi to make the film, which features conversations with Gucci's Alessandro Michele and The North Face design manager global collaborations, archives, and special projects, David Whetstone.
The North Face x Gucci collection will debut in China through a series of specifically designed stores and Gucci Pin pop-up stores, and a limited selection of pieces will also become available on gucci.com.
Faced with consumers who are increasingly demanding in terms of brand values, luxury labels are undergoing a sea change, extending their vision beyond products. Gucci more than others, through its unique initiatives.
Where were Ben Hecht or Federico Fellini just when you needed them? Gucci’s online TV series whose finale episode premiered on Sunday night didn't set the cinematic world on fire, but its GucciFest sure impressed.
Gucci debuted its fashion TV series on Monday evening, featuring its latest collection, an online innovation entitled Ouverture of Something That Never Ended, jointly directed by Alessandro Michele and Gus Van Sant.
First you had Netflix, now you have GucciFest. In the latest twist in the online direction of fashion, Gucci will reveal its next collection via its own film series in a digital movie festival named GucciFest.