The health situation makes it impossible to hold a physical event in acceptable circumstances, said the organisers of Frankfurt Fashion Week, who are launching a replacement digital edition called FFW Studio.
On Tuesday December 8, global trend forecasting agency FashionSnoops is bringing together a number of fashion show top executives to try to find answers to the questions about the future of trade shows.
Digital wholesale platform JOOR said on Wednesday that it will power key fashion industry events London Fashion Week next month and Premium Berlin in July, as well as a number of autumn fashion events.
Trade show organisers have been forced to cancel the events planned for June, and are reviewing their plans. Among the options, postponements and ramped-up virtual solutions, as the end of lock-down remains uncertain.