Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.
Search results
Refine search Content type
1188 published items with the word (s) or phrase Apple in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
-
![]( "The brand Olympics: getting attention without getting in trouble")
The brand Olympics: getting attention without getting in trouble -
![]( "Fossil comes alive as stock jumps 79 percent on short squeeze")
Fossil comes alive as stock jumps 79 percent on short squeezeFossil Group shares soared 79 percent in early trading on Wednesday as short sellers rushed to cover their positions, a day after the watchmaker posted a better-than-expected increase in sales in the holiday quarter.
-
![]( "In high-priced Manhattan, more and more empty stores")
In high-priced Manhattan, more and more empty storesThe New York borough of Manhattan is richer and more populated than ever, but a growing number of businesses are closing their doors under the pressure of exorbitant rents and online commerce.
-
![]( "Budget to sting buyers of luxury brands in India")
Budget to sting buyers of luxury brands in IndiaIndia outlined a farmer-friendly budget, but for its burgeoning middle class, who aspire to own luxury goods ranging from Ray-Bans to iPhones, and Zippos to Fitbits - imported goods are set to get a whole lot costlier.
-
![]( "Amazon settles with French tax authorities")
Amazon settles with French tax authoritiesThe US e-commerce giant has announced it struck a deal with the French tax authorities to settle the issue of non-reported revenues generated in France in the 2006-2010 period.
-
![]( "Alphabet's earnings miss profit estimates as spending grows")
Alphabet's earnings miss profit estimates as spending growsGoogle parent Alphabet Inc missed quarterly profit forecasts as steady ad sales growth was offset by increased spending to promote its consumer gadgets, YouTube video app and cloud computing services.
-
![]( "Swatch upbeat as fashion sector recovers, luxury surges")
Swatch upbeat as fashion sector recovers, luxury surgesIt was good news all the way from Swatch on Tuesday as the watch giant predicted "very positive" growth this year after a surge in 2017. Demand for Swiss watches rose and its affordable fashion watches recovered.
-
![]( "Apple launches HomePod voice speaker, takes on Google, Amazon")
Apple launches HomePod voice speaker, takes on Google, AmazonAfter missing the critical holiday shopping season, Apple Inc has jumped into the voice speaker wars with the HomePod smart speaker, a device that will compete against offerings from Amazon.com and Google.
-
![]( "Tom Ford will show latest menswear collection at New York Fashion Week")
Tom Ford will show latest menswear collection at New York Fashion WeekAmerican designer Tom Ford will present his new menswear collection at New York's upcoming Fashion Week. The event runs for 10 days this season -- February 5-14 -- with menswear and womenswear showing back to back.
-
![]( "John Lewis has good fashion week but overall sales are down")
John Lewis has good fashion week but overall sales are downJohn Lewis continued to struggle with slowing sales in the latest week. On Tuesday the department stores and e-tail firm said that sales for the seven days to January 13 fell 3.8% year-on-year to £85.7 million.