H&M’s Arket label will become the latest of the group’s brands to launch on Zalando with a debut on August 21. It joins H&M’s Weekday and Monki, which are already available on the giant European platform.
H&M Group is to launch its lifestyle brand Arket in China for the autumn, although it won’t be opening a physical store. Instead, it will open a digital flagship store on Alibaba Group’s B2C e-commerce platform Tmall.
Set to launch on Tmall, the Revlon Inc-owned cosmetics brand is gearing up to wield the power of celebrity as it re-enters the market, while its parent company continues to struggle with financial instability.
The latest player to enter the rapidly developing fashion rental market is Swedish fast fashion giant H&M, with a deft high street collection of archival evening wear, in a concept store that opens this Friday.