The resurgence of Covid-19 in Europe is increasing the uncertainty surrounding September fashion events. Trade show and fashion week organisers are trying to cope, amidst postponements, cancellations and online options.
Chanel has joined Rolex, Patek Philippe, Chopard and Tudor in a dramatic group decision to quit Baselworld and create their own luxury watch salon in Geneva, a potentially paradigm shift in the industry.
The new watch industry show, promoted by a pool of brands led by Bulgari CEO Jean-Christophe Babin, and initially scheduled in Geneva for the end of April, will be held on August 26-29 due to the Covid-19 pandemic.
The organisers of Baselworld, one of the world's biggest watch fairs, said Friday they would cancel the 2020 event after the Swiss government banned mass assemblies over the spread of the deadly new coronavirus.