The Italian luxury menswear label's perfume line will be launched in Q4 2020 and will be distributed through Lalique’s retail network, with a focus on Brioni’s key markets, among them the USA, Russia, Europe and Japan.
Britain's luxury sector, including names such as fashion house Burberry, could lose up to £6.8 billion in exports a year if the world's fifth largest economy crashes out of the EU without a deal, research indicated.
A merger between Sports Direct's House of Fraser and rival Debenhams, in which the retailer owns almost a 30% stake, has been discussed by the Sports Direct board, but the firm said it has no plans to bid for the chain.
Shares in Debenhams rose as much as 9 percent on Wednesday after an outgoing director of Sports Direct said the sportswear firm's board had discussed combining the department store group with House of Fraser.
Glass Lewis & Co has recommended that shareholders in UK sportswear retailer Sports Direct vote against some directors, including Chief Executive Mike Ashley and Chairman Keith Hellawell, at the company's annual meeting.