Pentland Brands said this week that it’s making some key executive team appointments “with clearer brand and regional accountabilities,” to drive its ambition to accelerate brand growth across international markets.
Further evidence of the importance of cycling as an expanding sports category has come with news that UK brands giant Pentland has bought the Scotland-based Endura cycle clothing and accessories label.
Pentland Brands, the owner of Speedo, Berghaus and Canterbury, has promoted Chirag Patel to Chief Operating Officer. In his new role, he will drive growth through the acquisition of new brands and footwear licenses.
A meeting in south India earlier this month brought women workers, manufacturers and brands together for the first time in a bid to map the role of homeworkers in the shoe industry and improve working conditions.
Pentland, the owner of outdoor and fashion brands including Berghaus, had a stellar 2016 with revenue up 21% to £2.9bn, fuelled by the favourable activewear trend in Europe and JD Sports’ record performance.
Pentland Brands has added to its portfolio of sports-linked labels with an investment in Californian casual lifestyle sneaker brand SeaVees. The dormant brand was revived in 2009 and now plans a global rollout