More foreign retail brands came under criticism from social media in China on Thursday, in the wake of Beijing's propaganda offensive against H&M over the Swedish company's previously aired concerns on Xinjiang.
M&S is putting extra weight behind the sustainability credentials of its denim offer for the new season — a key move given that denim is one of its hero categories and it makes 10% of all jeans sold in Britain.
H&M is continuing to focus on its sustainability credentials with news that it’s launching a new collab swimwear collection and that it has topped a key ranking from the global non-profit Textile Exchange.
2019 has been the year in which sustainability has been the keyword for both consumers and businesses, but while progress is being made in some areas, there’s still plenty of work to do, a new report showed on Thursday.
The latest player to enter the rapidly developing fashion rental market is Swedish fast fashion giant H&M, with a deft high street collection of archival evening wear, in a concept store that opens this Friday.
At the launch of the new version of the connected jacket featuring Google’s Jacquard technology, Paul Dillinger, in charge of innovation at Levi’s, spoke of the denim label’s technological and ecological commitments.
The apparel retailer announced a series of new sustainability goals on Thursday, including a pledge to be carbon neutral by 2030, as well as plans for water reduction and increased use of sustainable raw materials.
There may be a certain amount of scepticism around big company commitment to sustainability, but the Better Cotton Initiative (BCI) said its members sourced more than 1m metric tonnes of Better Cotton in 2018.