With digital screens now ubiquitous, the eyewear producer has launched the ‘Blue & Beyond’ project, equipping some of its labels’ models with anti-blue light, photochromic UV protection lenses, a luxury industry first.
For the past year, Hollywood's brightest stars have either been forced to wear ball gowns in their living rooms to accept awards -- or they have worn fancy pajamas. On Sunday, they hit the Oscars red carpet with flair.
Bottega Veneta took its social media distancing position to a new level of aloofness this weekend, when it announced that it had staged a secret show in Berlin nightclub Berghain, while not releasing images of the event.
In the last year, the luxury industry’s digitalisation process has accelerated at all levels, radically transforming the labels’ relationship with the public, as shown recently by Bottega Veneta, Versace and Balmain.