
Boux Avenue has just unveiled its Valentine’s Day campaign. It comes at a crucial time for the lingerie sector that saw the key Valentine’s Day sales season disrupted this time last year by a UK Covid lockdown.
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Boux Avenue has just unveiled its Valentine’s Day campaign. It comes at a crucial time for the lingerie sector that saw the key Valentine’s Day sales season disrupted this time last year by a UK Covid lockdown.
Theo Paphitis Retail Group, which owns lingerie chain Boux Avenue (as well as household and hardware goods retailer Robert Dyas), saw sales rising 15.6% in the six weeks to December 24, compared to two years ago.
Creating attractions to draw consumers to shopping centres has become an essential promotional tool since retail fully reopened in the spring. And one of the more inventive ideas comes from Victoria Square in Belfast.
Lingerie specialist Boux Avenue is continuing to expand into new categories and on Monday announced its very first dress collection.
Continuing its strategy of responding to current trends, lingerie specialist Boux Avenue has launched its first athleisure collection. It’s a gym-to-street offer of sweatshirts, hoodies and joggers.
UK intimates brand Boux Avenue has named American influencer, model and actress Amelia Hamlin as the new face of the label as it gears up for a move into the key North American market.
Boux Avenue has unveiled its latest seasonal Boux Sport collection and in line with the unusual times we’re living though, it comes with a campaign that rejects the “New year, new you” approach that many brands take.
Two UK retailers have highlighted the ongoing importance of loungewear this year with Missguided on Thursday saying it saw a 70% surge in sales of the category while Boux Avenue said most consumers are wearing it.
Boux Avenue is looking to make the most of the lockdown with the company’s recently-launched loungewear collection helping it as searches for such products surge.
We've seen a raft of webstore-boosting new features in recent periods, the latest being from Boux Avenue that has launched an online Bra Fit Finder “for customers to measure their bra size at home in less than a minute”.