Boux Avenue has just unveiled its Valentine’s Day campaign. It comes at a crucial time for the lingerie sector that saw the key Valentine’s Day sales season disrupted this time last year by a UK Covid lockdown.
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31 published items with the word (s) or phrase Boux Avenue in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Boux Avenue Valentine's campaign focuses on celebrating self")
Boux Avenue Valentine's campaign focuses on celebrating self -
![]( "Boux Avenue enjoys strong Christmas, makes turnaround progress in latest year")
Boux Avenue enjoys strong Christmas, makes turnaround progress in latest yearTheo Paphitis Retail Group, which owns lingerie chain Boux Avenue (as well as household and hardware goods retailer Robert Dyas), saw sales rising 15.6% in the six weeks to December 24, compared to two years ago.
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![]( "Belfast's Victoria Square stages sell-out ‘Park & Stride’ fashion show")
Belfast's Victoria Square stages sell-out ‘Park & Stride’ fashion showCreating attractions to draw consumers to shopping centres has become an essential promotional tool since retail fully reopened in the spring. And one of the more inventive ideas comes from Victoria Square in Belfast.
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![]( "Boux Avenue launches into dresses, unveils new campaign")
Boux Avenue launches into dresses, unveils new campaignLingerie specialist Boux Avenue is continuing to expand into new categories and on Monday announced its very first dress collection.
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![]( "Boux Avenue launches first athleisure offer as searches surge")
Boux Avenue launches first athleisure offer as searches surgeContinuing its strategy of responding to current trends, lingerie specialist Boux Avenue has launched its first athleisure collection. It’s a gym-to-street offer of sweatshirts, hoodies and joggers.
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![]( "Amelia Hamlin is new Boux Avenue 'face' as it targets North America")
Amelia Hamlin is new Boux Avenue 'face' as it targets North AmericaUK intimates brand Boux Avenue has named American influencer, model and actress Amelia Hamlin as the new face of the label as it gears up for a move into the key North American market.
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![]( "Boux Avenue Sport campaign urges women to believe in themselves")
Boux Avenue Sport campaign urges women to believe in themselvesBoux Avenue has unveiled its latest seasonal Boux Sport collection and in line with the unusual times we’re living though, it comes with a campaign that rejects the “New year, new you” approach that many brands take.
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![]( "Retailers Missguided and Boux Avenue report lockdown loungewear boom")
Retailers Missguided and Boux Avenue report lockdown loungewear boomTwo UK retailers have highlighted the ongoing importance of loungewear this year with Missguided on Thursday saying it saw a 70% surge in sales of the category while Boux Avenue said most consumers are wearing it.
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![]( "Boux Avenue launches body positive Xmas campaign, sees surging loungewear interest")
Boux Avenue launches body positive Xmas campaign, sees surging loungewear interestBoux Avenue is looking to make the most of the lockdown with the company’s recently-launched loungewear collection helping it as searches for such products surge.
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![]( "Boux Avenue launches online Bra Fit Finder as e-tail shift continues")
Boux Avenue launches online Bra Fit Finder as e-tail shift continuesWe've seen a raft of webstore-boosting new features in recent periods, the latest being from Boux Avenue that has launched an online Bra Fit Finder “for customers to measure their bra size at home in less than a minute”.