Luxury London store Browns has opened its doors for the first time internationally with a semi-permanent retail space inside the Fred Segal flagship in LA. Dubbed Browns loves Fred Segal, it runs for eight weeks.
Joe Browns goes from strength to strength and on Thursday reported an impressive 25% rise in sales for the first two months of its new fiscal year, while also expanding its team and planning to expand warehouse space.
The international showcase has announced I-am-chen, a Hong Kong based knitwear brand, as the winner of the SS19 Merit Award. The brand will receive a fully sponsored catwalk show during London Fashion Week in September.
Browns has linked up with fashion rental-to-styling service Armarium for a pop-up at its London store. It’s an interesting move that complements a full-price offer with Armarium’s affordable access to designer labels.