Instead of leading in fashion education, Paris has historically dawdled behind its greatest rivals. Though that seems very likely to change, and quickly, thanks to a major new project launched in Paris with the IFM.
The new, five-year licence deal between the Italian eyewear group and the French luxury label will start on January 1 2020 and end on December 31 2024, with the option of a 3-year extension until December 2027.
Few luxury brands have been as quietly busy as Chanel, which has strategically bought stakes in three new businesses and, just this week, unveiled the structure of its new center for artisanal excellence, called 19M.
After being helmed by the German designer for 35 years, the luxury label has opted for continuity with Virginie Viard, who will need to adapt to a market with an increasingly voracious appetite for novelty.