Timo Schmidt-Eisenhart, who has served at VF Corp brand's including The North Face, Timberland and Napapijri, will take over as leader of Switzerland's Calida Group in early 2021, succeeding Reiner Pichler.
Following its Viktor & Rolf collaboration, lingerie brand Aubade will continue to infuse its collections with external inspiration and launch a line designed by specialist in Chinese ink illustrations Hong Wai in 2020.
On Tuesday, outdoor apparel specialist Lafuma, owned by Swiss group Calida, announced it has received a firm acquisition offer for its mountain apparel brand Eider from its South Korean distributor K2.
Continued investment in its ecommerce channel has helped Switzerland’s Calida Group deliver a 4% sales increase in constant currency in the first half of 2019, while operating profit rose by more than 15%.
The brand owned by Millet Mountain Group wants to win over urban consumers in summer 2020, introducing a range with urban-style cuts and colours as part of its top collection, in addition to mountaineering products.