The Victoria’s Secret angel has collaborated with shoe brand Mara & Mine on a collection of vegan footwear. Proceeds will benefit Mothers2mothers, a charity dedicated to eliminating pediatric AIDS in sub–Saharan Africa.
German sportswear firm Puma has seen such strong demand for products promoted by celebrities like model Cara Delevingne and Canadian rapper The Weeknd that its supply chain is racing to keep up, its CEO said on Tuesday.
Coty has fallen foul of the UK’s advertising watchdog with a high profile video ad for its Rimmel brand found to have used tricks to make Cara Delevingne’s lashes longer than they would be if she had just used mascara.
Puma has relaunched its UK flagship on Carnaby Street with a new look. The design follows the brand’s new positioning, and aims to emphasise its collaborations with well known designers and streetwear labels.