Barely two years after its launch, the LVMH-owned e-commerce site has already changed its name. The group announced on Wednesday that the brand is now called 24S, in an effort to boost its international development.
LVMH is one of France’s most valuable groups, and chairman Bernard Arnault is Europe’s richest man, yet the luxury baron insisted on Thursday at the annual shareholders meeting that it's really just a family affair.
France accounts for over one quarter of the total sales of the top 100 luxury corporations worldwide according to Deloitte’s 2019 report, with 9 groups listed and LVMH, L'Oréal, Kering and Chanel in the top 10.
Browns is tipping Celine, Bottega Veneta and Lemaire as hot picks for AW19's 'cool classics' style, and it's adding a raft of new names to its line-up, as well as backing the return of the on-trend knee-length boot.
Eco issues and sustainability are becoming increasingly important to consumers, and global fashion search giant Lyst said this week that searches for such products, as well as for luxury resale items, are rising sharply.