French womenswear label Coperni will not be staging a classic catwalk show to present its S/S 2020 collection, opting instead for an innovative show format at the Apple Store on the Champs-Elysées in Paris.
After envisaging a major Parisian presence at 386 rue Saint-Honoré, where Dior inaugurated a pop-up store at the end of 2017, the luxury label will instead open a 900 m2 flagship at number 261 on the same street.
From new labels to store openings and marketing campaigns, the French luxury group continues to invest on all fronts, notably in its fashion business, whose sales boomed in H1 2019, driven by Dior and Louis Vuitton.
Though the Christian Dior Parfums store on the Champs-Élysées was vandalised last November, the luxury label still wants to make its mark on the prestigious Parisian avenue, opening a brand-new flagship at number 128.
With her makeup line already available at over 100 international points of sale, the celebrity makeup artist Charlotte Tilbury is now conquering the French market through a partnership with Sephora, launching August 29.
The Scottish cashmere label and embroidery atelier Lesage are showcasing their customisable knitwear at the Galeries Lafayette branch on the Champs-Elysées in Paris until July 2, before going to London and Milan.