It is hard to imagine a more venerable luxury brand than Cartier, which has a reputation for artisanal excellence second to none. Yet, the majority of its audience is that lodestone of modern marketing, millennials.
Renzo Rosso’s fashion group, which owns among others Diesel and Marni, will develop, produce and distribute through its subsidiary Staff International the collections of the French label designed by Christelle Kocher.
Instead of leading in fashion education, Paris has historically dawdled behind its greatest rivals. Though that seems very likely to change, and quickly, thanks to a major new project launched in Paris with the IFM.