The label by Christelle Kocher has returned to its roots with a joyous show, featuring classic, laid-back items enhanced with embroidery and sequins, and dropping a collaboration with dating app Tinder.
The French luxury group, which previously held 67% of the Italian brand, has purchased the remaining 33% from Laudomia Pucci, who is stepping down from her role as vice president and image director at the house.
One has to hand it to Christelle Kocher, one of the hardest working designers in Paris, and a classically minded creator who creates edgy and contemporary clothes that look absolutely right for, well, right now.
Serious editors had to open Sunday watching an MM6 show video in Milan, tune into New York for Tom Ford’s latest ideas, and finish in Paris, where Sonia Rykiel unveiled its first collection since insolvency in 2019.
Without question, this has been the strangest season in fashion in 50 years, where designers have been busy asking themselves what the point of their profession is. What the French call "une remise en question."
Without a creative director since 2017, Emilio Pucci is rethinking its creative strategy by bolstering its studio. For summer 2021, it revealed a strong collection, enriched by Tomotoka Koizumi's capsule collection.
Good to see Christelle Kocher back to doing what she does best – blending athletic sportswear with French street couture in an outdoor show at the Buttes-Chaumont, a fantastic park in northeastern Paris.
Organizers in Paris have yet confirmed whether they will stage actual physical runway season this fall, but one French designer – Christelle Kocher - is certainly planning to go ahead with a runway show.