Pitti Uomo was planned for January, but is reportedly set to shift to February. The White Milano show in February might move to March, while the Milan Fashion Week has confirmed the dates of its next phygital edition.
At Launchmetrics' first digital summit, Pascal Morand (FHCM), Carlo Capasa (CNMI), Caroline Rush (BFC) and Steven Kolb (CFDA) discussed a hybrid future for fashion weeks, based on creativity, innovation and flexibility.
“We must forge ahead, adapting to the situation,” was the motto of the Italian fashion industry’s main institutions on Tuesday, inaugurating a Milan Fashion Week thin on visitors but aiming for a 20-million e-audience.
With 64 fashion show, both physical and digital, the calendar of the upcoming Milan Fashion Week is a packed one, marked by the comebacks of Valentino and Dolce & Gabbana, while Gucci is taking a pass.
As he did last February, the Italian couturier has decided to hold his next catwalk shows behind closed doors, opting for a digital format for the Emporio Armani line and a live TV broadcast for Giorgio Armani.
The resurgence of Covid-19 in Europe is increasing the uncertainty surrounding September fashion events. Trade show and fashion week organisers are trying to cope, amidst postponements, cancellations and online options.