Milan expects to host nearly 500,000 visitors on April 8-14 for the huge, city-wide event, an incredible opportunity for fashion and luxury labels to present countless projects and special initiatives.
According to a study by McKinsey & Co. for the Italian Fashion Chamber, presented on Tuesday in Milan, sustainability has an increasingly decisive influence on buyers’ choices, from retailers to end consumers.
Milan’s big debut this season was at Bottega Veneta, where young British designer Daniel Lee presented a punchy, tough-chic fashion statement, riffing and revolutionizing many of the codes of this brand.
Opening with Benetton’s first-ever show on February 19, and featuring again Gucci, Bottega Veneta and an array of new names, the Milan Fashion Week ending on February 25 looks set for a dazzling edition.
Gucci returns to the Italian runways after a hiatus in Paris, to stage its next runway show on Wednesday afternoon, February 20, during the next Italian runway season, whose official calendar was released on Tuesday.
The three-day Milan Men's Fashion Week kicking off on January 11 features a much-changed line-up, losing eight names, including Giorgio Armani, and introducing eight new ones, among them John Richmond.