US fashion group PVH Corp. has announced the departure of its head of Europe and of Tommy Hilfiger’s global business. After 23 years with the group, Grieder will be replaced by current PVH Corp. COO Martijn Hagman.
Having received more than 420 proposals, the 2nd edition of the program awarded its top prizes of 75,000 euros to Apon Wellbeing and A Beautiful Mess, which seek to make a positive change through the fashion industry.
Tommy Hilfiger has kicked off its sponsorship as official fashion partner of the 2020 Hahnenkamm Ski Races in Kitzbühel, Austria with a performance from The Black Eyed Peas at the annual Kitz-Race-Party.
As global chief marketing officer, Tommy Hilfiger said Scheiner will help evolve its marketing strategies, particularly across digital and experiential platforms, to reach and engage a new generation of consumers.
Tommy Hilfiger has closed its global Fifth Avenue flagship in Manhattan and will close its Miami store on Collins Avenue, as the American label reshapes itself to gain ground in an increasingly digital era of commerce.
The PVH group, whose new European headquarters overlook Amsterdam’s docks, is investing in jeans, having created a Denim Centre to spearhead innovation and eco-responsibility, and grow its market share.