Sandro and Maje owner SMCP's Q2 sales were “strongly impacted by Covid-19” but the company saw a “gradual sales improvement throughout quarter”. Digital boomed and Mainland China was even back to growth in June.
French premium fashion group SMCP continues to outperform the market and on Wednesday, its Q4 and full-year sales figures showed just how strong it is, even though it has had to deal with some major headwinds.
The De Fursac menswear brand newly owned by SMCP has opened its first retail space in London with a debut at Selfridges. The space is a pop-up and will stay open through the festive period and into February next year.
SMCP has named Elina Kousourna as the new CEO of its recently acquired menswear brand De Fursac and promoted Flavien d'Audiffret to the executive's former role as the group's strategy, digital and development director.