After slowing down in the last three years, the Italian label owned by Kering is relying on new creative director Daniel Lee, whose first show is scheduled on February 22 in Milan, to return to growth.
Opening with Benetton’s first-ever show on February 19, and featuring again Gucci, Bottega Veneta and an array of new names, the Milan Fashion Week ending on February 25 looks set for a dazzling edition.
Gucci returns to the Italian runways after a hiatus in Paris, to stage its next runway show on Wednesday afternoon, February 20, during the next Italian runway season, whose official calendar was released on Tuesday.
There was a great of talk in Milan about 'sprezzatura', Italian for relaxed and being at ease. A suggestion that the city and its fashion needs to lighten up a little to entice new generation millennials to be consumers.
Demand for Gucci handbags proved more resilient than expected in the third quarter, helping to drive a strong revenue rise at parent Kering at a time of heightened investor nerves over luxury goods companies.
Anthony Vaccarello, known for his rock-chic, asymmetrical looks, has renewed his contract with Saint Laurent for another three years, industry sources with first-hand knowledge of the matter told FashionNetwork.com.
With its strategic comeback in full swing, the Kering-owned luxury brand will see its marketing director, Lisa Pomerantz, depart this month, coinciding with the arrival of new creative director, Daniel Lee.