Bottega Veneta took its social media distancing position to a new level of aloofness this weekend, when it announced that it had staged a secret show in Berlin nightclub Berghain, while not releasing images of the event.
In the last year, the luxury industry’s digitalisation process has accelerated at all levels, radically transforming the labels’ relationship with the public, as shown recently by Bottega Veneta, Versace and Balmain.
The Council of Fashion Designers of America has named Emily Adams Bode, Kerby Jean-Raymond, Gabriela Hearst, Telfar Clemens and Pierpaolo Piccioli among its newly unveiled list of 2020 Fashion Awards nominees.
Like many brands, some luxury labels are producing online content to dispel the gloom in these times of isolation, for example Bottega Veneta with a multi-media project, and Salvatore Ferragamo with a trivia quiz.
The Kering-owned Italian luxury label had been declining since 2016, but in 2019 it started growing again under the aegis of creative director Daniel Lee, generating a revenue of €1.16 billion, up 5.3%.